How to Use YouTube to Build Your Brand

5 billion videos every day.

That’s how many videos are being watched on YouTube daily.

YouTube is the second largest search engine on the Internet, meaning it’s a HUGE platform that almost everyone uses.

If you’re not sure what YouTube has to offer you, here are a few more statistics that will help you jump on board.

  • About 1/3 of internet users are on YouTube every day.
  • The average mobile viewing session on YouTube lasts 40 minutes (that’s a lot by video standards!)
  • Click here for more YouTube stats.

Billions of videos are watched daily, yet only 9% of U.S. small businesses are using YouTube. This channel is wide open and ready for you to step in as the go-to business in your market.

Now that you know just how powerful YouTube is, we’re going to explain to you exactly how this platform will help you reach your market more effectively.

How does YouTube help my business?

  1. Builds Authority

Only 10% of people read a blog post in its entirety. Reading that sentence will make your heart hurt a little if you’ve been working on creating the perfect blog content. But there’s a better way to get that information across.

While only 10% of people finish your blog post, 65% of individuals who watch a YouTube video watch at least 75% of the video. Video is the closest thing to face-to-face interaction. This makes it one of the most powerful ways to create intimacy.

Not only do you develop a deeper relationship, but you form a connection faster, too.

  1. Builds Proof That You Mean Business

YouTube gives your business a chance to show off how your product or service transforms the lives of your customers.

From customer reviews to how to videos, you can prove your credibility in your market. Creating video content is the easiest way to show how your business affects the lives of others for the better!

  1. Grows Your Lists

The best thing about YouTube is that it can give you an audience for your business even if you don’t have one right now! Your video draws more people into your business, but it can grow your leads list, too!

Upload your video to YouTube. Include a link to download something great you’ve made or information that you want to share with the world. Ask them to leave their contact information in exchange for the download. Watch your email list grow!

What Do You Have to Lose?

YouTube is the best video platform to use to get your information and business out in front of your customer. Creating video content that sells on YouTube isn’t difficult, which is another great reason to use it for your business. It’s free to create an account, upload videos, and to develop a community that can eventually turn into dollars. Why wouldn't you do it?