Revitalizing a Declining Community Through Targeted Advertising

Campaign Goal

To generate leads that can be converted into home sales.

Challenges

The community was falling behind on their sales target with no scalable way of generating more leads.

Strategy

We designed a multi-channel ‘omnipresence strategy,’ focusing on building brand awareness first and then driving engagement through targeted ads. Our funnel strategy allowed us to engage prospects at different stages of the buying process. Retargeting played a critical role in keeping the community top-of-mind.

Results

We reduced the marketing cost per closed home to an average of $1,174.27, helping the client meet and exceed their sales goals for the first time in months.

Client Feedback

The strategy revitalized our community’s sales pipeline.

Call to Action

Want to fill your community? Schedule a no-obligation strategy session, and let us show you what is possible at https://m.leadcrossing.com/schedule