Why Retargeting Will Help You Build Better Ad Campaigns
If you market your business, there's a good chance that you have a digital marketing strategy to bring in potential customers to your website and generate new leads. Obviously, your site is a powerful way to provide info to consumers and generate new business — but, did you realize that you may be spending too much time and attention trying to use digital marketing to bring in new leads to your site and not enough nurturing the people that have already visited it? Instead of focusing your marketing efforts on generating new leads, it can help to try retargeting — appealing to customers who have visited your site before but have not converted.
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