40 Blog Post Ideas for Your Company Blog
Creating blog content is one of the best ways to reach your customer from the very first time they visit your site.
But what happens when you run out of blog post ideas, or even worse out of time to write because you spent so much time thinking of what to write about?
Well, good news! We're here to save the day with our 40 Blog Post Ideas that will keep your creative juices flowing, and better yet, make your content creation processes more efficient.
Here's our list of 40 Blog Post Ideas to help you keep on, keeping on with your blog content.
Helpful & Resourceful Blog Ideas
1. How To
Create a blog all about how to do something. Include graphics, pictures, video, or audio to make your blog even better and get more engagement from your reader.
2. List It All
List posts rock! Not only are they easy, but they are one of the top blog post structures to use. Curate a list of your favorite books, free tools, or anything else that your industry or prospects will find helpful!
3. Frequently Asked Questions
Answer your most commonly asked questions in a blog to help your top-level prospects learn more about your business, product, or service.
Feel free to answer questions that you see being asked through search engines, too!
4. Should Ask Questions
Don't forget to answer the questions that your customers should be asking, but maybe don't think to ask before they try or buy.
5. Show Off a Case Study
Did your company just find out something majorly cool? Post about it on your blog. Use data and analysis to show your readers exactly what you did and how awesome it is.
6. Create a Guide
Have you nailed a specific process or skill down to a tee? Write an ultimate guide for your readers to see your expertise and help them learn at the same time.
7. State the Stats
Curate a list of statistics that your audience will find interesting or helpful. Use these statistics to emphasize your business and why it matters.
8. Start a Series
Series posts are great because they give you an opportunity to expand on one subject over a more extended period. You can link these articles together each week after they publish to create a timeline of blogs your audience can read back to back.
9. Define & Educate
Industry lingo and jargon can be one of the hardest things to overcome, especially if you are in a very technical market. Use your blog post to highlight difficult topics or vocabulary to help your audience better understand what you mean.
Curation Blog Post Ideas
10. Profile an Influencer
Have a favorite person or company in your industry that would make for a great highlight? Write about them on your blog! Be sure to notify them after you post your blog, so they have the opportunity to take a look and possibly share it with their followers!
11. Interview or Crowdsource Industry Topics
Just like a profile post, you can choose more than one person to profile about their own business or even about industry related topics. This is a great way to aggregate your industry's finest ideas at one time!
Use audio recording to make these interviews simple and easy for your interviewees!
12. Quote List
Everyone loves a good quote that inspires them throughout the week. Collect relevant quotes to your business, industry, or topic to draw readers in emotionally.
13. Best of the Week
Pick one of your favorite tools, books, or resources you loved this week and write about it! Link out to the site or store that your readers can find it.
14. List Industry Influencers to Follow
Curate a list of your favorite industry influencers and link out to their social accounts and websites. Be sure to write a quick sentence or two about the individual to give your readers an idea of who they are following!
Entertaining Blog Post Ideas
15. Draw a Cartoon
Cartoons have been around for decades, and they always entertain. Create a cartoon post every week or month to keep your readers coming back for more consistently.
16. Tell a Story
Have a funny story about your business or lessons learned from this week at work? Write an entertaining story about your experiences that will keep your readers on their toes.
17. Curate Memes
Memes are all the rage! Create a meme or curate a set of memes you see on the internet that is relevant to your customers' problems or your industry. This will get a laugh every time.
Time or Event-Based Blog Posts
18. Share News
Write about a local event or big industry news right after it happens to stay relevant.
19. Review a Trend
Review a trending product or service when it's popular or right after it debuts.
20. Create a Survey
Create a survey based on a recent event or trending topic. You can use the results you get from your survey to do a case study or other form of blog post, too!
21. Talk About the Issues
Is your industry facing a real problem? Address the issue in a blog post when the issue arises to see the most engagement.
Inspirational & Emotional Blog Posts
22. Celebrate the Holiday
Don't go into hibernation just because the holidays are coming! Create blog content around the holiday theme!
23. Be Inspirational
Use information or stories to inspire your readers to take action. Inspirational posts can come in the form of quotes, interviews, and stories.
24. Let Your Guard Down
Showing off your vulnerability can be a great way to meet your readers on their emotional level. Give your audience a more in-depth look at your personal experience with your work, employees, or industry to give your audience something to relate to.
25. Behind the Scenes
Show your readers exactly what you do behind the scenes at work. By letting your audience see what you do behind closed doors, they can have a better appreciation for your business.
26. Rant About It
Show your passion and anger for a relevant topic in your industry. By letting your guard down and showing your true feelings, your audience can understand your business and ideas a little bit better.
Promotional Blog Posts
27. Showcase Your Latest Project
If you just finished a project or created a new product or service, show off what's new on your blog!
28. Compare Your Product
Is there another product or service like yours on the market? Compare your product to your competition's and let your readers do the math.
29. Company Update
Let your customers and prospects know what's new in your company. Give them an update anytime you buy, merge, or acquire a new company, product, or service. Did you hire a new employee? Highlight them, too!
30. Product or Service Tips
Are there any particular tricks your customers should know about your product or service? Let them know with a blog post just about tips on how to use your products and services.
31. Best Of Your Content Post
If you've been running your blog for a while, it's time to gather up the best of your content and show off a little bit! Share your most successful pieces of content on the blog.
Statement Blog Ideas
32. Ask Yourself What If
Play Devil's Advocate by writing about a “what if” situation that leaves the reader wanting more or that inspires a debate in your industry.
33. Start a Debate
Debating a relevant topic can be a great way to make a statement. You can present one side or both sides of the argument!
34. Show Your Reaction
Use your blog to react to content that was created by another individual. Whether it be another blog post, tweets, a book, or a presentation, you can give your reaction or review of their content.
35. Make a Prediction
Predict the next upcoming trend in your industry. Use an approach that will keep your audience entertained and make them think outside the box.
Engaging Blog Posts
36. Answer Industry Questions
Answer relevant industry questions that you find online or through social media. Curate those questions, answer them, and then put it all together into one post!
37. Have Your Audience Answer
Ask your audience a question and have them answer the question in the comments.
38. Challenge Your Audience
Challenging your audience to a goal or competition is a great way to get more engagement on your blog.
39. Giveaway Freebies
Introduce your audience to your most recent giveaway or another giveaway that they can enter that is relevant to your business.
40. Start a Contest
Create a contest that your followers can enter! Be sure to update everyone at the end of the contest with the winning results.
Leave the Blog Stress Behind!
You have all you need to keep your blog busy and going! Creating content is the first step to acquiring new customers, and a blog is a perfect way to start if you haven't already.
If you feel like you don't have the time to create content, ask us how we can help you here at LeadCrossing. Content can be time-consuming, but it's well worth it for the returns you get.
We're here to help and want to see you succeed. Leave a comment below with some of your most successful blog post ideas!