Tag Archives for " retargeting "

4 Successful Awareness Campaigns You Can Learn From

Awareness campaigns come in many forms, but the most successful awareness campaigns make people aware without them realizing it's an advertisement.  

These marketing campaigns take the cake when it comes to creating awareness without being overzealous. 

Want to create successful awareness campaigns? Take a note or two about these campaigns and create your own! 

Energy Efficiency Awareness 

This energy awareness campaign “tugs” at your heartstrings and makes you want to pull the plug on all of your electric powered things.  

These penguins make it more personal and show the animals that are truly affected by global warming and electricity pollution. This makes it easy for you to connect and see the result if you don't unplug your lights!

Old Spice Man 

Old Spice created one of the most successful awareness campaigns of all time. The Old Spice Man is known all over the world for his random antics and weird commercials.  

Old Spice refreshed their brand by creating an “outlandish” awareness campaign that raised eyebrows and made people laugh. Although the Old Spice Man does show off products in his commercials, he never directly sells them. 

Cigarette Butts & Litter 

Litter is a big problem, we all know that. Dublin created a litter awareness campaign that describes how much litter is produced by specific kinds of trash.  

Awareness of this issue is shown on two levels: the number of cigarette butts thrown away as litter and also the massive amount of litter that Dublin has.  

National Geographic Cover Contest 

National Geographic developed an awareness campaign by starting a contest for readers to have their photo used as the cover of their magazine.  

This resulted in thousands of photos being sent in to be judged fit for the cover of National Geographic Traveller Magazine. 

Awareness Ideas Are Everywhere! 

Spreading awareness comes in all forms, but you have to decide what works best for your business! Does it make sense to do contest if you only have 15 followers? Probably not. But if you have 200 followers, it might make more sense to do a contest then! 

Does it make sense to create a brand that stands out from the rest and use it to your advantage? Do you need to find a way to make people more aware about the problem they face, even if they don't know it? 

Answer these questions, and you'll find the perfect awareness campaign for your business! 

We are here to help you create awareness and grow your business! Ask us any questions you have or set up a call with us today to get started building awareness around your business. 

The BEST Way to Grab Those Last-Minute Christmas Shoppers with Just a Few Clicks

Have you made your holiday sales goals?
 
You only have a few more days to reach your goals, so why not try and capture those last-minute Christmas shoppers?
 
What if we told you that you could reach those shoppers, land more sales, and reach your holiday sales goal all with a few clicks of your mouse?
 
We're talking about Retargeting!
 
Retargeting is the perfect way to show your audience something they've looked at before, again and again, to keep them interested in your product or service.
 
Whether you're advertising on Facebook, Google, or anywhere else on the Web, you can show your online ads to your audience wherever they go after leaving your page.

How does Retargeting work?

If you're on the Internet, you've heard of cookies before. Cookies are little tags that latch onto your individual internet connection and follow you wherever you go online.
 
You can turn them off and on, but for the most part, people leave them on to keep track of their login information and regularly visited websites.
 
This is perfect for business owners and marketers! We can use these cookies to track our customers wherever they go and show them ads, coupons, and more over and over again to keep them interested in our companies.
 
It might seem a little overzealous, but studies show that it takes an average of 7 “touches” before a person will buy from you.
 
That means you have to connect, communicate with, or get a person to visit your site at least 7 times before they are ready to buy!
 
Retargeting does all this for you, without you having to manually visit every site that your customers have visited.

How Can You Set Up Retargeting?

Ask us how we can set up your retargeting for you through our LeadSCALER system! We've perfected the art of automation and retargeting, and it's here waiting for you.
 
Set up a 20-minute demo here and let us show you how we can transform your business in time to meet your sales quotas by the end of the year.

The Marketing Strategy Every Successful Business Has That You Don’t

Every business should have some form of marketing strategy in place. But our strategy works applies to almost every industry with a few tweaks.
 
At LeadCrossing, we know that every business is different, but their goals are the same: to get more customers, grow their business, and make more money.
 
Through our many years of research and hard work, we've discovered the marketing strategy that will forever change the game for your industry.
 
This marketing strategy takes your ideal customers through the entire buying process in a few simple steps, a little hard work on the front end, with a lot of time to relax after it's all set up.
 
Want to get more leads flowing to your business?
 
Take a peek at our 6 Step Marketing Strategy that we recommend to all our clients starting out with their first real marketing campaign.

Here's how it works:

1. Content

Content is king of everything at the first level of buying, also known as Awareness. To create brand awareness, you have to have information out there that your ideal customers can find that will help them understand who you are, what you do, and why you do it.
 
Content comes in many forms such as blogs, social media graphics, images, video, audio, and more. By creating content, you're setting yourself up for success by showing prospects that you are an expert in your field that can handle their business without being too salesy.

2. Videos

Video is the next step that creates awareness on a much faster level. Videos help bridge the buyer between the first phase of buying, Awareness, to the second stage, Evaluation. Creating video content for ads connects your audience to your business emotionally, making it easier for those watching to share your video far and wide.

3. Online Advertising

Traditional advertising is still around, but online advertising is taking up more and more of the advertising marketing each year. Online advertising allows you to reach your specific customer where they are right now without excess expenses from unqualified leads that will never buy from you.
 
Online ads are a great way to test out the waters before committing to a full-on marketing campaign due to the lesser cost and targeting tools that get you in front of the customers you want.

4. Landing Pages

Your advertisements should always lead to a specific landing page. Creating a particular offer for every click through your ad is the key to hooking your next sale.
 
Be sure to create landing pages that make your audience want to stick around and convert into a sale or take an action, such as downloading a free trial or PDF.

5. Email Marketing & Retargeting

Email marketing and retargeting go hand in hand. You should be building an email list that allows you to send marketing messages to those that have taken action on your site.
 
Retargeting comes in handy when you get a visitor to your site, but they don't take the action you intend them to. You can retarget these people by “following” them around to the different sites they visit via ad placement online. If you want to learn more about retargeting, click here for our free retargeting guide!

6. Automation

If the above seems like a lot of work, this step is where it all pays off. You can automate all of these things after the first time you set it all up. It's as easy as doing the work up front and then kicking your feet back as you watch your computer generate new customers for you.
 
Automation is the key to making this system efficient and worth your time. If you haven't automated your marketing processes, you need to take advantage of the tools and professionals out there that can help grow your business.

Success is Just Six Steps Away…

If you're looking to grow your business and have little to no marketing strategy, this is the strategy for you. It's the best way to streamline your marketing processes and see success in a short period. Tons of successful businesses have used this method to earn millions of dollars. If you're a business owner, you know how important it is to be above the bottom line every month.
 
Get in touch with us today if you have any questions about this 6 Step Marketing Strategy. All six steps are addressed throughout December so you can learn more about what you need to get everything ready for the new year!
 
Let us know if we can help you in any way as we move through the next few weeks of free marketing tips and tricks and downloads!

Check out our 12 Days of Christmas Giveaway Schedule HERE:

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How to Get More Customers to Do Business with You

Have you ever looked at your lead queue and got that sick to your stomach feeling because there are not enough leads there or even worse, no leads at all? Have you ever caught yourself lying awake at night wondering where your next sale was going to come from? Have you looked at your list of past customers or clients and realized the referral well has run dry?  

We’ve all been there at some point. So how do you continuously generate new business when your referral well seems to be tapped out? 

Businesses run on systems, and there is a simple 3 step system we use to generate leads on-demand. 

Continue reading . . .

retargeting

Why Retargeting Will Help You Build Better Ad Campaigns

If you market your business, there's a good chance that you have a digital marketing strategy to bring in potential customers to your website and generate new leads. Obviously, your site is a powerful way to provide info to consumers and generate new business — but, did you realize that you may be spending too much time and attention trying to use digital marketing to bring in new leads to your site and not enough nurturing the people that have already visited it? Instead of focusing your marketing efforts on generating new leads, it can help to try retargeting — appealing to customers who have visited your site before but have not converted.

Continue reading . . .