Are Super Bowl Ads Going Away? (Why Trends Are Saying Yes!)
Football has become America's favorite past-time. (Sorry baseball.)
The Super Bowl is the Mecca of all sports games and is often the same for advertising agencies.
It's a big time of year for some of the world's largest companies!
But trends are saying that TV advertising is sharply decreasing.
No more funny commercials? No more competing for the lime light?
What does that mean for advertising?
Well, if you haven't already guessed already, it's online advertising.
Trends That Will Make You Cancel Your Cable Service
“Yikes. You still have cable?”
Your heart stings a little bit as your friend at dinner throws a dagger into your ego.
Cable is becoming a thing of the past. Streaming is the future.
Streaming is all done online, which makes it fast, user-friendly, and easy.
More companies than ever are shifting their ad spend to online advertising because that's where the eyes are going–online.
According to Mary Meeker and her infamous Internet reports, 2017 is the year that internet advertising reaches over $200 billion, making it the first time for online advertising to win over TV ads.
On Facebook and Google alone, online advertising spend is growing around 62% and 20%. These two platforms (Facebook & Google) on their own made up 85% of online advertising revenue.
But why the sudden shift in online ads?
Reasons Why Ads Are for the Internet
Avoiding the Annoying
Advertising has always been an annoyance to most. But the internet makes advertising seem like less of a bother.
Instead of a man yelling at you about the newest sponge, you watch a funny 15-second video of how the sponge cleaned up a mess created by someone's crazy dog.
Advertising comes in spurts, but it's often more entertaining online or helpful online where people are searching for answers.
Hide This Ad
Online advertisements are easily hidden by those who do not find the ad helpful, useful, or entertaining. This gets reported back to the advertiser to help them find a better, more targeted audience.
Right on the Money
Online advertising is cheaper and more targeted than your regular TV ad. TV advertising is more expensive because of the vast number of people watching your ad at any given minute.
Often the majority of the people watching a television ad are not interested in your business. This means you're wasting time and money on creating an ad that only pulls in a few leads.
Online advertising makes it easy to find the data you need to define your target markets. You can do so quickly on most online advertising platforms like Facebook and Google. This allows you to spend your money on the exact prospects you're wanting to pick up the phone.
Instead of throwing an ad out into oblivion and hoping you get a few leads, online advertising sends your ads directly to the consumer who has the most interest (if targeted correctly).
Are You Ready to Say Goodbye to TV Ads?
If you're ready to focus your advertising on customers that matter, it's time to throw out the remote control. Pick up your laptop and get started creating online ads to drive more business to your door for a reasonable price.
Maybe this year you should stream the Super Bowl and see the difference for yourself! Don't waste your time and money on television ads that are falling behind. Ask us how we can help you get started online with ads that work!