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How to Use Ad Lingo Like a Pro (And Understand It, Too!)

“Oops. Did you not get that?” 

“Let me start over.” 

“So this right here does this…and this does that…and yeah, that's about it.” 

We all have done this before.  

Working in the ad world, we sometimes forget that our clients don't always know what we mean by the ad lingo we use.  

So instead of beating you down with crazy ad words over the next several months, we've decided to give you a glossary of ad lingo that you can use to impress your boss and schmooze over the marketing department.  

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