One question I hear occasionally from business owners is “how many people are going to see my ad?” My typical response is it doesn’t matter because we’re going to know a whole lot more than the number of people that see your ad. The question you should ask me or anyone else selling you advertising is “how many customers will spend money with me over the next month?” That’s a question that traditional advertising programs aren’t going to like. 🙂
I realized something though, most business owners don’t even realize what their missing by not doing digital advertising. Or even if they are doing digital, they’re probably doing it wrong.
From my experience, most business owners don’t understand the opportunity so I made this quick video to show how we turn clicks into customers and track the revenue while we’re at it so you can see a positive return on investment.