Most business owners don't use offers to incentivize customers. That's why most businesses miss out on new customers. Think about it this way. Let's say there are two restaurants side by side. The first restaurant has a mostly empty parking lot, you've never heard of it and you aren't 100% sure what they serve. The second restaurant has a ful parking lot, you've heard people talk about how great their food is, and you just received a free appetizer coupon on your phone. Which one are you likely to choose? The second one of course. Since you don't know the first restaurant at all, it takes a BIG effort on the part of management to get new people to show up. This is true in every business. Whether you run a restaurant or sell insurance. Your flow of business will be directly determined by how well you are known and the offers you use to attract business.