Boosting Lead Generation in a Competitive Market

Campaign Goal

To generate leads that can be converted into home sales.

Challenges

The community was falling behind on their sales target with no scalable way of generating more leads.

Strategy

We implemented an ‘omnipresence strategy,’ leveraging multiple platforms to create a funnel-style advertising approach. By segmenting our ads into top-of-funnel, middle-of-funnel, and bottom-of-funnel categories, we maximized exposure and engagement. Retargeting played a crucial role in bringing potential buyers back, while geographic and demographic targeting ensured that we reached the right audience.

Results

Even in a challenging home sales market, with rising interest rates and economic uncertainties, we consistently delivered qualified leads. Our efforts culminated in an average marketing cost of $1,174.27 per closed home, exceeding the client’s expectations and helping them get back on track with their sales targets.

Client Feedback

The marketing is making a real difference.

Call to Action

Want to fill your community? Schedule a no-obligation strategy session, and let us show you what is possible at https://m.leadcrossing.com/schedule