Sustaining High Lead Quality Despite Market Challenges

Campaign Goal

To generate leads that can be converted into home sales.

Challenges

The community was falling behind on their sales target with no scalable way of generating more leads.

Strategy

We executed an ‘omnipresence strategy’ that centered on continuous engagement through a series of retargeting ads. By using demographic data and past behavior, we were able to craft highly personalized ads that resonated with the audience. This approach helped us maintain high lead quality.

Results

By maintaining a focus on lead quality, we were able to generate leads that not only converted but did so at a lower cost. The marketing cost per closed home remained at an average of $1,174.27, demonstrating the effectiveness of our tailored strategy.

Client Feedback

We weren’t expecting such high-quality leads, but the strategy delivered!
Our visibility in the market has never been better.
Sales are up, and we’re thrilled with the results.

Call to Action

Want to fill your community? Schedule a no-obligation strategy session, and let us show you what is possible at https://m.leadcrossing.com/schedule