3 Ways to Build Your Brand Identity in Your Practice

Branding is a complicated thing that comes around with time, patience, and effort. Once you've found the perfect theme for your business, you need to grow your brand around it to continue capturing new leads, clients, or patients. 

We've been talking a lot about Physical Therapy clinics and how they offer a variety of services that leave their patients confused and unsure. There are many reasons to see a physical therapist, but clinics often miss the mark when it comes time for marketing.

Some of our favorite ways to brand and market physical therapy are listed below to help you discover your brand identity and show you how to use your theme for marketing success! 

1. Pain-Free or Painless Life 

It's rare to see someone walk into a physical therapy clinic that isn't in pain. Promoting a pain-free or pain-less treatment or life is a great way to illustrate the result that your patients receive after doing therapy with you. 

Here are a few examples we've created that would make great ads for your Pain Less campaign: 

2. Back to Normalcy or Back to Good 

Most people who seek out physical therapy treatment have a difficult time doing things they used to be able to do. Physical therapy is an excellent resource for those that have been injured and can no longer do the same routines, chores, or activities they have done all their lives. 

Promote a “Back to Good” campaign that shows prospects what it looks like for them to feel normal again and gain a sense of empowerment.  

Here are a few of the ads we would use for a “Back to Good” campaign: 

3. Before & After 

One of the best ways to get people to understand what you do in your practice is to show Before & After photos. Facebook doesn’t allow direct Before & After photos, but showing a hurt individual vs. A healthy individual in a carousel ad can be a great way to grab the attention of your viewers. 

Once you've chosen your theme, stick to it! Your brand and theme should match up consistently to show your viewers precisely who you are, what you do, and what they get out of an appointment at your clinic. 

It's pretty simple, but it's often overlooked. Use a consistent font and color scheme to extend your brand even further.  

Did you think about doing this before reading this blog? We want to hear all about it! Leave a comment below or fill out a contact form to see our demo of how we make your business's theme come to life through our Lead SCALER process.