Category Archives for "Online Advertising"

How to Use Ad Lingo Like a Pro (And Understand It, Too!)

“Oops. Did you not get that?” 

“Let me start over.” 

“So this right here does this…and this does that…and yeah, that's about it.” 

We all have done this before.  

Working in the ad world, we sometimes forget that our clients don't always know what we mean by the ad lingo we use.  

So instead of beating you down with crazy ad words over the next several months, we've decided to give you a glossary of ad lingo that you can use to impress your boss and schmooze over the marketing department.  

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A Battle of the Ads: Facebook vs. Google

Facebook and Google ads make up more than 80% of all online advertising. 

Because both of these advertising platforms are great at what they do, the hardest part of figuring out an online marketing strategy is determining whether to use Facebook, Google, or both for your ads. 

We've gathered some of our favorite infographics to help you decide what online advertising platform is best for your business.

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5 Halloween Social Media Marketing Ideas for Your Business

Halloween is just around the corner!  

But many businesses don't take the time to create a marketing strategy around the holiday until a few days before. 

We say “BOOOOO!!” to that marketing strategy! (BEWARE: HALLOWEEN JOKES BELOW!) 

Don't get spooked about Halloween campaigns. A holiday campaign is always a great way to bring awareness back to your business without overselling! 

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How to Create a Facebook Ad Account

Don't let Facebook frustrate you. Use LeadCrossing's simple guide to help you set up your very own Facebook ad account without all the frustration.

DOWNLOAD HERE:

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retargeting

Why Retargeting Will Help You Build Better Ad Campaigns

If you market your business, there's a good chance that you have a digital marketing strategy to bring in potential customers to your website and generate new leads. Obviously, your site is a powerful way to provide info to consumers and generate new business — but, did you realize that you may be spending too much time and attention trying to use digital marketing to bring in new leads to your site and not enough nurturing the people that have already visited it? Instead of focusing your marketing efforts on generating new leads, it can help to try retargeting — appealing to customers who have visited your site before but have not converted.

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Homebuilder Marketing

How To Get More Leads From Your Website Today

A few weeks ago, I talked to a business owner that was at his wit’s end. He’d spent thousands of dollars building out a new website (that was delayed 6 months from the original due date). He had new pictures taken for the site. He setup a new hosting account. He created a Facebook page. He added the website URL to their business cards.

So what’s the problem?

He had very little traffic to his website and to make it worse, he was only converting 1-2% of the traffic to leads.

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