Deprecated: Return type of Requests_Cookie_Jar::offsetExists($key) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home2/brand1m/public_html/wp-includes/Requests/Cookie/Jar.php on line 63

Deprecated: Return type of Requests_Cookie_Jar::offsetGet($key) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home2/brand1m/public_html/wp-includes/Requests/Cookie/Jar.php on line 73

Deprecated: Return type of Requests_Cookie_Jar::offsetSet($key, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home2/brand1m/public_html/wp-includes/Requests/Cookie/Jar.php on line 89

Deprecated: Return type of Requests_Cookie_Jar::offsetUnset($key) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home2/brand1m/public_html/wp-includes/Requests/Cookie/Jar.php on line 102

Deprecated: Return type of Requests_Cookie_Jar::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home2/brand1m/public_html/wp-includes/Requests/Cookie/Jar.php on line 111

Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetExists($key) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home2/brand1m/public_html/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 40

Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetGet($key) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home2/brand1m/public_html/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 51

Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetSet($key, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home2/brand1m/public_html/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 68

Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetUnset($key) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home2/brand1m/public_html/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 82

Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home2/brand1m/public_html/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 91
Lead Generation – LeadCrossing Digital Marketing

Category Archives for "Lead Generation"

Why Your Business Needs a Content Calendar

Social media can sometimes feel like a shot in the dark for local business owners – believe us, we know. Although content marketing sometimes feels overwhelming, it is one of the most accessible tools for local businesses to promote products and services to an online audience.

Nowadays, people are more likely than ever before to find your business through social media channels. So, before they even see your website, they’re experiencing your brand on social media. Think of your content marketing as a virtual storefront for your business, giving your customers an online experience of your local storefront.

But in addition to running a business, the upkeep of a virtual storefront can be just as exhausting. The time, resources, mental willpower, to do content marketing can take up a big portion of your day, every day. But wait… There is a solution!

Developing a content calendar to implement your content strategy will completely revolutionize your approach to online marketing.

What is a Content Calendar?

Your content includes anything from images, videos, stories, emails, blogs, and ads that you share online to build your virtual storefront. A content calendar takes all these essential elements of your engagement and transforms them into a calendar that tells you what to share, when to share it and where you will share it for your business.

A typical content calendar will assess a two to six-month overview of your content and develop a strategic implementation of the content to make your life easier. A content calendar will become a central tool in your marketing tool kit when it's done right.

Attracting customers is essential to successfully operating any local business, whether you run a restaurant, pet shop, or novelty comic bookstore. A content calendar can revolutionize your content marketing, saving you time, effort, money, and willpower.

Now, a content calendar may sound like a lot of time and effort that you don’t have to invest at this moment. But it actually makes creating content more straightforward while increasing the effectiveness of your outreach.

Why should every local business be using a content calendar?

There are, of course, many benefits to local businesses creating and using content plans, so let’s find out more.

  1. Square Up Your Marketing

Keeping track of your marketing strategy can be exhausting on top of your day-to-day job. Emails, blogs, social media posts, and more must be cohesive to achieve positive results for your business. Creating an entire overview with a content calendar means a few things for your business.

A. Content that is more consistent in quality and easier to produce.

B. It is simpler to develop content that overlaps, saving you time and guesswork on effective strategies.

Struggling to brainstorm ideas? Use SEMrush to spy on your competitors. The tool offers a wealth of other content-generating ideas, but sometimes it's easiest to garner inspiration from other businesses in your niche.

Of course, don’t go and steal their content word for word. But when you’re struggling for ideas on ways you can engage the same audience there’s nothing wrong with using the same strategies if they work.

2. Get Organized and Save time

Set aside one to two days to plan your content marketing content in bulk for the next 2-6 months. Once it’s planned out, the rest of the time you just have to make sure you’re following the same strategy making tweaks here & there when needed.

A content calendar gives you a better perspective on the overall strategy you have for your business and helps you implement it with an organized approach.

3. Automate Everything

With content creation out of the way, you can use any automation tool to schedule when your social media should be posted and where it should be posted. Automation is a saving grace for a local business, which can’t happen when you're trying to film a random reel every day to post at the last minute.

With a good content calendar that has thought out every detail beforehand, it is so much easier to consistently post good content because the thinking is already done for you. In a small business, you’re likely acting as the HR manager, the face of the business, the IT guy, and the marketing guru every single day. Having one less job to do on a daily basis is a massive plus in making a local business thrive.

There are a number of automation tools. Hootsuite is one of these useful marketing tools that can automate across several platforms. And it also comes with a built-in monitoring feature that enables you to monitor stats across platforms. Social Pilot, ContentStudio and BuzzSumo are other great tools to consider using to automate your content planner.

4. Stay Consistent

You could be posting the most engaging and wow-worthy social media posts and content. But posting irregularly with great content lacks the impact your online marketing needs to be effective. Content marketing is most impactful when there is reliable engagement from a local business’s audience. Irregular posts create an out-of-sight, out-of-mind feeling for your audience, which ultimately crashes the effectiveness of content, even if it is good. A content calendar can change this.

5. Track the Data

While it may not always be the first priority, using a content calendar allows you to easily track your data. Content should continuously improve on itself, and when you can clearly see what resonates with your audience, you can easily make tweaks to your strategy. Information and numbers remove the guesswork from content marketing and social media while you see results in your business.

What Does A Content Calendar Include?

Now that you know the what, let’s jump into the how of creating a content calendar. Here’s a general guideline for figuring out what works the best for your business.

First things first, give your content a once over and audit everything. You can see your audience, what campaigns and posts are your best performers, and where there are gaps in your content strategy.

Your next step is to define goals from the information you gathered. Do you want to produce new leads? Direct readers to your website? Grow your number of Facebook followers? Setting out with a goal to work backward from will help you brainstorm better content more efficiently and quickly.

Next, you are going to create a template for your content calendar. Google Sheets is a free and straightforward tool to use. You’re going to decide on blog posts, social media platforms, and other forms of engagement that work well for your local business.

Don’t like the idea of using Google Sheets? HubSpot offers a free downloadable template for excel that will make planning your content planner smooth and breezy. Trello is a content planning platform that offers a free option to help you content plan like the boss you are.

It can be easier to develop a content calendar for one to two months to work out any bugs and keep on improving. With the important dates penciled in, fill in the gaps with a mixture of content that creates consistency for your small business.

Feeling a bit stretched thin to fill in all the gaps? Schedule in evergreen and prior content that is still relevant to your business. Unleash your creativity and invest some time into building your virtual storefront.

Facebook’s (now Meta) resources section has free and accessible resources that lay out all the aspects of planning and setting up a great content calendar in spectacular details. Go check it out!

By utilizing some of the strategies and resources mentioned in this article you will save time, money, and effort by developing a content calendar that works for your local business. This will be a game-changer for local business owners who are doing content marketing in-house.

So, what are you waiting for? Instead of just shooting from the hip each week on social media – It's time to implement a content calendar to ensure you’re reaching and engaging with as much of your audience as you can.

 

3 Offline Marketing Strategies That Will Drive Customers Right to Your Front Door

Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales and increase brand awareness. And while widely useful, online marketing isn’t always the answer to creating the connections that local businesses need in order to leverage sales and develop that all-important brand awareness in local communities.

In contrast, offline marketing can still attract new customers who will walk through the front door of your business tomorrow and buy your products and services.

 

In many ways, offline marketing has become an out-of-the-box way to increase brand awareness in a world where online marketing is the norm. Every local business can make use of online marketing, but offline strategies can be your “Ace in the Hole” solution that allows you to connect with new prospects and drive more sales.

There are quite a few offline marketing methods that are still very effective even in today’s online world, we’re going to be revealing 3 of our favorites.

  1. Spread Your Message Everywhere With EDDM

EDDM, also known as Every Door Direct Mail, is a unique way of thinking about direct mail marketing that benefits local businesses. With EDDM, a business can deliver mail directly to every door in a neighborhood without the need for any specific addresses or names.

Most businesses will scoff at direct mail marketing today, calling it ineffective and outdated. But when is the last time they actually tried it? People are far more inundated with pop ads, email subscriptions, and banner ad displays online than with physical ads, making physical ads an effective marketing strategy. EDDM works because it laser targets your local customer base.

The only thing your business needs to do is specify the carrier route and create eye-catching postcard to promote your business.

EDDM is also a fraction of the cost of other direct mail campaigns and is one of those simple but effective marking strategies that drive sales to your business without too much investment or effort to see significant results.

2. Partner with a local business

Reaching out to other local businesses that have a similar customer base and complementary services but not in direct competition with you to form a partnership is an excellent offline marketing strategy.

There are many benefits to be reaped from these strategic alliances that include strengthening both businesses’ brands, accomplishing mutual sales and marketing goals, and reaching all-new audiences.

This is an exciting strategy as you form an alliance with another business to create bigger and better solutions for your customers. Starting the process isn’t difficult and can be done by approaching another business in your local area to get the ball rolling.

Consider which business might be open to forming an alliance and expanding their own brands with an all-new marketing strategy. This could look like offering joint classes and workshops, working on new services together, developing a joint project, or simply offering unique perks like coupons and discounts. These alliances should always benefit both brands equally.

For any local business, pooling resources and reaching a wider audience while remaining independent is the perfect win-win opportunity.

Some examples of complementary services include…

Lawn Care Services and Home Cleaning Services

Flower Shop and Bakery (think wedding cakes)

Auto Detailing Service and Autobody Repair Service

Accounting Firm and Legal Office

Finding the right partnership is going to be key in the success of this campaign. But with some effort and creative collaboration both businesses will benefit by plugging into each other’s existing customer base and developing a plan for growth.

3. Try a little Guerrilla Marketing

Spending large amounts of money on marketing is not always a viable option for small businesses. That is where guerrilla marketing steps onto the scene. Low cost, effective, and easy to execute is just a few ways to describe guerrilla marketing tactics. It's all about connecting with customers through your business and providing a memorable brand experience.

Several guerrilla tactics will drive sales to your front door but creating a memorable experience for your business away from your storefront is the beauty of this marketing strategy.

You could:

  • Give away free merchandise or services and ask for non-perishable food donations.
  • Offer a seminar in your area of expertise for your local Chamber of Commerce
  • Host a charity event and invite the local media.
  • Start a treasure hunt that involves hiding clues that lead to prizes. Have participants pick up maps in-store.
  • Sponsor a local youth sports team

Locally run businesses directly benefit from marketing strategies like this for several reasons like to get behind a cause they support, learn more about topic they find interesting, or simply to enjoy a coupon or a free product.

Offline marketing is not always a straightforward process, especially for local businesses that don't have the time and funds to run a large-scale marketing campaign. But the beauty of offline marketing is that you can draw customers in with a little out-of-the-box thinking to create a memorable experience that will bring customers right through your front door and keep them coming back for more.

 

Finding the Right Local Influencer for Your Business

Influencer marketing is a 6.5 billion dollar industry and the best marketing tool for businesses today.

As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community. Here’s why.

Increases brand awareness

First and foremost, local influencers bring the names of businesses to the attention of people who were previously unaware of their existence.

Obviously, all types of influencers do this, but local influencers are more effective and successful for businesses in specific geographic areas.

Plus local businesses can turn their favorite customers into their own personal influencers for fairly low cost by offering small incentives, like food & drink or merchandise.

Increased Engagement

Local influencers tend to have a deeper, more genuine connection with their followers than macro and celebrity influencers. They are more likely to know and connect with their followers on a more personal level.

Influencers with 100k or fewer followers, tend to make time for thoughtful responses and engagement.

According to research, influencers with 1,000 followers have the highest engagement ratio so don’t count them out because the ratio of engagement to followers is more important than the number of followers!

Instagram CEO Adam Mosseri is considering removing ‘likes' from the social media platform entirely.

“We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about.”

This potential evolution will make engagement an even more potent tool in the world of influencers.

Less Expensive

Contrary to what you may think, local influencers do not need to be paid thousands of dollars to endorse your business. Many people are willing to be influencers in exchange for smaller incentives.

“When I post a photo for taco Tuesday, I get free queso? Please sign me up!” Giving people the opportunity to try your product and share it with their friends and family is a great way to generate repeat business. It's a win-win situation for both parties.

Influencers gain credibility for their recommendation, businesses gain new customers, and both gain exposure.

Gives You Access to New Followers

Local influencers are ideal for small businesses because the majority of their followers will live in the same area who have never heard of your brand.

This means an influencer collaboration will allow you to reach a larger market of people who are close to your business but have never heard of our brand!

No matter how fantastic a local pizza joint is, it's unlikely that someone will fly across the country to try it unless they're already in town.

Maybe, unless they really love pizza, have a lot of spare cash, and are dying to go on a world's best pizza tour. I mean come on… Never, ever say never, right?

However, if someone local is scrolling through Instagram and sees a friend raving about it, they may decide to check it out on their next date night or if visitors from out of town see rave reviews about how delicious your pizza is while searching for food on Google, they are likely to want to see for themselves.

Enhances authenticity

Marketing professionals have long recognized that word-of-mouth marketing is the most effective form of marketing. Local influencers do this without making it appear as if the company is bragging about itself.

It's not salesy or gimmicky; it's just a person sharing something they enjoy with the people in their network. As a result, people are much more likely to respond to a sponsored post from a business page or influencer with a million followers.

Generates Fresh Content

Giving up some control and allowing an influencer to create their own content promoting your business accomplishes two important things.

#1: It reduces the workload on marketing campaigns. The business can provide guidelines (such as their unique hashtag) or suggestions, but it is up to the influencer to figure out how to communicate with their target audience. After all, they are the ones who are most familiar with them.

#2: Allowing local influencers to create their own content provides the business with new insight into the voice of the target audience.

Paying attention to what influencers say and how their followers respond is an excellent way to learn about your target audience.

Followers Can Trust You

When it comes to influencer marketing, savvy consumers are wary of celebrity endorsements.

Have you ever seen a celebrity in a skincare commercial claim that their secret to looking young is some miraculous anti-aging eye cream? I'm sure I'm not the only one who laughs at these commercials and immediately dismisses them.

But if a friend recommends a new restaurant that just opened up in my town, I am much more likely to try it than if a celebrity I don't know recommends it or I see a TV commercial about it.

Local influencers' human aspect is the future of internet marketing. Consider the importance of quality above quantity. Even if they don't have a large number of followers, they have a significantly better chance of reaching your target demographic.

Where Can I find a Local Influencer

Some of the most effective methods include:

1. Look at your current social media following.

Whether or not your business has a strong social presence, you may be shocked to find that some local or micro-influencers are already following you on social media sites like Instagram and Twitter. If they match your brand and are relevant to your product or service, they may be someone with whom you should explore forming a connection.

2. Research Local Hashtags for Your Area

A local hashtag search on Facebook, Twitter, Instagram, and other social media platforms is a wonderful approach to locate relevant local or micro-influencers. Of course, you can use Google to perform a local hashtag search and see what results it returns. You may also utilize the hashtag to see popular posts that include it, which may lead you to trending material generated by the local influencers you're looking for.

3. Find Out Who’s Talking About Your Business – both favorable and negative mentions.

It's far easier to locate and work with influencers if they already know about your business – and are likely delighted with your product or service since they're already talking about it. The rationale is simple: they're more inclined to promote your brand with enthusiasm.

4. Or use online tools like: Local Influence or Insense

What does it cost?

Prices and fees vary widely, from the micro-est of micro local influencers who are happy to trade a post for products & merchandise from more established influencers depending on their followers you can expect to pay $.01 to $.025 per follower or more. If you use tools or an agency that cost can go up even more.

Wrapping Up

No matter how many followers they have, local influencers can help you grow your business's social reach, improve your brand image, engage your audience, and attract new consumers. So, what do you have to lose? Now you’re armed with the information you need to pick the right local influencer for your business!

 

14 Ways You Can Boost Your Conversion Rates Right Now

As a business owner, you want to do everything in your power to increase your conversion rates. After all, more conversions mean more money in your pocket. Not only that, but they also lead to more customers and an increase in brand awareness.

This article will discuss 14 ways to boost your conversion rates to generate more revenue for your business. These strategies are easy to apply and don’t require a lot of time or expertise. So let’s get to work!

1. Use Attractive Visuals

When it comes to conversion rates, appearances matter. If your website looks outdated or lacks visuals, potential customers are likely to click away without taking any action.

To keep people engaged, make sure that your website is visually appealing and easy on the eyes. Use high-quality images and videos and pay attention to the overall design of your site.

If you want to take things a step further, consider using animation or interactive elements on your website. Just be careful not to go overboard.

2. Make Your CTA Clear and Concise

Your call-to-action (CTA) is one of the most important elements of your website. After all, it’s what tells visitors what you want them to do next. If your CTA is unclear or buried on your page, people are likely to move on without taking any action.

To increase conversions, make sure that your CTA is clear, concise, and easy to find. Use actionable language that tells visitors exactly what you want them to do, and make sure the button or link is visible and easy to click on. You might also want to consider using a CTA that stands out from the rest of your page – for example, by using a different color or making it larger.

3. Keep Content Localized

If you want to appeal to a local audience, make sure your content is localized. This means including things like your city or state in your headlines, using images of local landmarks, and mentioning local events. You can also use geo-targeting to show different content to people in other locations.

By keeping your content local, you can make your website more relevant to the people visiting it. You may also have improved performance in local searches.

4. Use Testimonials

One of the most effective tools is to show prospects that other customers have had a good experience with your product or service. In fact, over 90% of customers read testimonials before making a purchase.

You can do this by using testimonials from satisfied customers on your website. Make sure to include the customer’s name, location, and photo if possible.

5. Offer Live Customer Support

In today’s world, people expect to get quick assistance when they need it. If you want to increase conversions, offer live customer support on your website through a chat window or by providing a phone number. According to Zendesk, 85% of surveyed customers are satisfied with live chat support, and 91% with phone support.

By offering live customer support, you can answer any questions that potential customers have and make them feel confident doing business with you.

6. Utilize Email Campaigns

If you have a list of email addresses from past customers, let them know about any promotions or sales that you’re currently running. This is a great way to increase conversions because it allows you to reach out to people already interested in what you have to offer.

To make things even easier, you can set up an automated email campaign that will send out messages to your list on a regular basis.

7. Make Things Simple

A customer has a problem and needs a solution to their problem – That is sales simplified. When it comes to conversion rates, simplicity is key. If your website or products/services are too complicated, people will likely give up and go elsewhere. So make sure your customer can easily navigate your website to find the information they are searching for.

Use straightforward language and avoid using too much technical jargon.

8. Use A/B Testing

A/B testing is a hands-on tactic for increasing conversions by testing different versions of your website or product. You can conduct A/B testing by creating two versions of your site and then seeing which one performs better.

Additionally, you could use A/B testing to test different elements of your website, such as your CTA or your pricing page. By testing different versions, you can find the best combination for your business.

9. Optimize a Mobile-Friendly Site

Now, millions of people use their mobile devices to access the internet. Therefore, if you want to increase conversions, make sure that your website is optimized for mobile.

This means safeguarding that your site is responsive and easy to use on a mobile device. You should also consider using a mobile-specific CTA, such as a click-to-call button.

10. Avoid Slow Load Times

Slow load times can be a major issue when it comes to conversion rates. If your website takes too long to load, people are likely to give up and go elsewhere.

Make your website well-designed and optimized for speed to avoid slow load times. If possible, utilize a content delivery network (CDN) to improve your site’s load time.

11. Use Google Analytics

Google Analytics is a free tool designed to track your website’s traffic and conversion rates. By setting up Google Analytics, you can see how people find your site and what they’re doing once they get there.

You can use this information to improve your website and increase conversions. If you’re not already using Google Analytics, now is the time to start.

12. Improve Your Content

One of the best methods for attracting customers and conversions is to improve your content. This means creating high-quality, informative, and engaging content that will appeal to your target audience.

To improve your content, start by doing keyword research to find the right keywords to target. Then, create content that is interesting and relevant to your audience. Finally, promote your content through social media and other channels.

13. Use Social Proof

Social proof is an influential tool that can be used to increase conversions. This refers to the idea that people are more likely to do something if they see that others are doing it as well.

You can use social media or good reviews to create a buzz around your product or service.

14. Offer an Incentive

People are more likely to convert if given an incentive. This could be a discount, a free trial, or something of value to your target customer.

Incentives are a great way to increase conversions, and the incentive should be relevant to your product or service. Otherwise, you could end up losing money.

Conclusion

These are just some of the tools and methods you can use to boost your conversion rates. By implementing these strategies, you can generate more revenue for your business while also providing a better experience for your customers.

If you’re unsure where to begin, start small and go down the list as you see results. Remember, your goal is to increase conversions, not just traffic.

 

Why Link Building Still Matters

If you’re running a business, your website needs to be as visible as possible to potential customers. One way to do this is via effective link building. When done correctly, it can help improve your site’s ranking on search engines and ultimately drive more traffic your way.

In this article, we’ll discuss why link building is still an important part of local SEO and some of the best ways to go about it.

Why Is Link Building Important?

There are a number of reasons why link building is still an essential part of SEO, even in 2022.

First and foremost, it’s one of the most effective ways to improve your site’s search engine ranking. In fact, 58% of SEO experts believe that link building significantly impacts search engine ranking.

Building relevant and local links is vital if you’re trying to rank higher in localized searches and certain keywords.

Besides increasing your SEO ranking and driving more traffic to your website, several other benefits come with link building. These include:

  • Increased brand awareness
  • Improved relationships with other businesses
  • More opportunities for joint ventures and partnerships
  • The ability to reach new audiences

If you’re not already incorporating link building into your SEO strategy, now is the time to start. It’s an essential part of any successful SEO campaign and can provide many benefits for your business.

Using Local Citations

Another excellent tool for SEO that is like link building is using local citations. But what are they?

Local citations simply mention your business name, address, and phone number on other websites. They help improve your visibility in search engines and lead to more traffic and customers for your business.

A local citation references your business on the internet and your name, address, and phone number. They are also called “mentions” or “listings.”

You can find citations in directories, review sites, social media platforms, apps, maps, etc.

Getting People to Link to Your Business

One common question that businesses have is how to get other people and websites to link to their business. While there’s no one-size-fits-all answer, there are a few methods you can use to increase your chances of getting links.

These include:

  • Creating great content: This is one of the best ways to get people to link to your site. In addition, other businesses and websites will likely link to it if you produce helpful, informative, and engaging content.
  • Reaching out to influencers: This involves contacting people with a large online following and asking them to promote your content or mention your business in one of their posts.
  • Submitting guest posts: Write articles for other blogs in your industry in exchange for a link back to your website.

Local link building should be a key part of any marketing strategy. Since only 6% of website content receives backlinks, you can improve your search engine ranking immensely by getting ahead of your competitors.

Finding Local Backlinks for Link Building

One of the most important things to keep in mind is relevance when it comes to link building. You should focus on getting links from websites relevant to your industry or niche.

For example, if you own a local business, getting links from other local businesses or websites makes sense. The same goes for if you have a blog about a particular subject. For example, if you have a blog about pet care, you would want to get links from other pet-related websites.

Here are a few ideas of where you can find relevant backlinks for your business or website:

  • Local directories: These websites list businesses in specific categories, such as the Yellow Pages or Yelp.
  • Local news websites: If you’ve been featured in a local news article, there’s a good chance they will include a link to your website.
  • Industry-specific websites: These are websites that focus on a specific industry or niche.
  • Relevant resource pages: These pages list helpful resources for people in a specific industry or niche. For example, if you have an article about car care tips, you could get links from resource pages that list the best car care tips.

By keeping relevance in mind, you can make sure you’re getting the most valuable backlinks for your website.

Creating a Link Building Strategy

Now that you know why local link building is important, it’s time to create a strategy. Here are a few tips to help you start link building:

Set goals

First, decide what you want to achieve with your link-building campaign. Do you want to improve your search engine ranking? Increase brand awareness? Drive traffic to your website? Once you know your goals, you can create a plan to achieve them.

Research your competition

Look at your competitors and what they’re doing. Are they getting links from local directories? Guest posting on other blogs? By understanding what they’re doing, you can get an idea of what’s working and adapt your strategy accordingly.

Create a list of target websites

Make a list of the websites you want to get links from. As mentioned above, these could be local directories, news websites, industry-specific websites, or relevant resource pages.

After you have a list of target websites, reach out and build relationships. You can do this by guest posting on their blog, sending them an email, or connecting with them on social media.

Using Google Maps and Other Platforms for Link Building

In addition to traditional link-building methods, there are also some platforms you can use to get links. For example, Google Maps is a great way to get links from local businesses.

To get started, search for your business on Google Maps and claim your listing. Once you’ve claimed your business listing, you can add your website to it. This will add a link to your website, which can help improve your search engine ranking and drive traffic to your website.

Another platform you can use for link building is social media. You can use social media to connect with potential customers and promote your business or website. For example, you can post links to your articles on Twitter or Facebook. You can also use social media to connect with other companies and websites in your industry or niche.

The Bottom Line

Even now, link building is still an important part of SEO. By understanding why it’s important and how to get started, you can create a successful link-building campaign for your business or website.

Remember, Google Maps and other platforms can also help you get more links to your website. Don’t forget to take advantage of these platforms as well.

By following these tips, you can make sure your link-building campaign is successful and that your business or website gets the exposure it deserves.

 

How to Drive Traffic & Sales with Short Videos

Are you looking to increase how much traffic your business is getting online?”

You’ve come to the right place.

People are constantly on the move, and in today’s world people no longer want to sit through long videos that take up their time. Instead, they prefer short form “bite size” content that is easy to consume on-the-go and doesn’t require too much focus.

If you’re a business looking to boost sales and get more people clicking on your site, it’s time to ditch the long videos that just aren’t working and give short-form content a go!

Whether it’s 6 seconds or 3 minutes, changing the way you create video content will give your business the results it’s been looking for.

Firstly, What is Short Video Content?

Most commonly defined as anything under 60 seconds (with some platforms now taking that up to 3 minutes). Short videos are the new marketing go-to.

Having surged in popularity after the success of the short-form content platform TikTok, as well as Instagram’s Reel feature, short videos have become commonplace in society. Each video is fast-paced and packed full of excitement, emotion and easy engagement which is why this type of content is still on the rise and showing no signs of slowing down.

The more we get done in a day the more accomplished and satisfied we feel. So, being able to consume multiple videos in the time it takes to consume one is a great way to keep people moving whilst also getting the information you want as a business across.

And the best bit is, short form content isn’t targeted to one type of business area. Anything can be enhanced with a short video. From brand promotion to product showcasing or even offer announcing, short videos grab, hook and convert.

But why is short video content better than traditional long-form content?

Have you ever been on a website and seen a blog post you want to read? The chances are, even if you’re intrigued by the content topic, you won’t finish reading the entire article. Whether this is because of time constraints or just a lack of focus, consumers need MORE than lengthy paragraphs to grab their attention and successfully keep it. That’s where visual content comes in, giving the prospective buyer or client a clearer idea without having to try too hard to keep their focus.

However, long-form video content just doesn’t cut it anymore. Why? Because there’s no immediacy. People want immediate interest, immediate value, and immediate results. And to do this, you’ve got to be prepared to make the switch to keeping it short.

Now that you know exactly what short-form content is and why it’s such a successful strategy, it’s time to get into how you can utilise it to increase site traffic.

How Can Your Business Drive Traffic and Sales with Short Video?

#1 Add Short Video Testimonials to Your Website

This marketing strategy is one we CAN’T stress enough!

Did you know 93% of customers read online views before buying a product? Yes, you heard us right, a whopping 93% of people rely on the feedback of customers to make their own purchasing decisions. So, mix testimonial with short-form video content and you’re onto a winner.

Having this on your website will provide users with a sense of comfort as they are already familiar with short-form content on their social media platforms. And short videos are great for answering FAQs quickly without losing the attention of the potential customer.

#2 Hop on the Latest Trends

Thanks to platforms like TikTok, every day the internet sees a new viral trend or challenge that seemingly appears overnight. Take advantage of this! Not only are you capitalizing on something popular, but because the content is short, there’s more chance of people actually watching it. Hopping on trends is a great way to get your brand out there and really immerse your business in what’s hot online.

Want to participate in an easy trend? Try the “Tell me without telling me trend. It works pretty much as you would assume. Businesses can talk about their core values, and products/services by demonstrating they are high quality/sustainable/earth friendly/long lasting/etc. Find all the latest trends and sounds on the discover page.

ways you can find the latest trends on TikTok

#3 Repurpose Your Content and Repost it on all Social Media Platforms

Posted your short video to TikTok? Great. Now post it as a reel on Instagram or a short on YouTube. Content is made to be distributed and if you want to increase site traffic it needs to be seen.

And if you want to go even further to achieve a higher conversion rate, slice up your video into smaller clips and use it as an ad creative. Repurposing content is the king of successful marketing.

#4 Hire Influencers for your Ad Marketing or Incorporate Customers into Your Content

Influencers have been involved with business content for a long time now, with this marketing strategy getting popular and staying popular ever since. And short-form content is the perfect way to get involved with this.

Having an influencer on a quickly consumed piece of media isn’t just going to get conversations started but get them started about your brand and what you do.

As a local business, you might not be able to reach the perfect influencer for you. If not, don’t worry! Showing works better than telling. Get creative and film your product or service being enjoyed by real-time customers! This is a really effective way of adding testimonial at the same time as advertising and will still give the effect that an influencer would. Content like this works great if your service/product involves a before and after too so that the audience can see a real transition.

#5 Add value and get Educating

If there’s one thing your business needs to do, it’s adding value. 10/10 purchases are made because of the product or service’s value-adding properties. Whether it adds aesthetic or makes life easier, adding value is important. This goes for your online content too. Making education a priority in your marketing will improve lead generation and build stronger brand loyalty, as well as increasing that all-important site traffic.

How to get TikTok Marketing Right as a Local Business

Now you know the best ways to drive forward traffic, it’s time to think about making it happen. And what better way than to take a look at a local business doing exactly that!

Carpet Repair Guys, a business located in Bay Area, found success on TikTok at the start of 2021 and have over 23 million likes and 800k+ followers today.

But what’s their secret?

Well, its’s simple. They are authentic and don’t try too hard to be something they’re not. Which is something that’s super important for smaller businesses looking to grow organically online. Keeping it real is really valuable in today’s climate.

Let’s face it, do the internet actively seek TikTok’s about carpet repair? Probably not, which is why their marketing is incredible!

The founder uses light and humorous commentary to show the company’s processes in a satisfying way. By using time lapses of real-time business life, their videos have gone viral on more occasions than we can count on one hand.

As a local business yourself, you’ll need to find your niche and play around with TikTok, Instagram Reels and YouTube Shorts to find your flow. But all it takes is a few seconds and you’ve got yourself a good start.

Whether you decide to add commentary over business processes like the Carpet Repair Guys or you use trending sounds to bring your videos to life, there are so many different ways you can make short videos work.

And don’t forget, short-form video content is great for starting conversations, and Carpet Repair Guys utilise this activity to respond to online comments in the form of videos and strengthen the relationship they share with the community on the platform.

Keep this in mind as short videos really do open the door to more audiences than you might think!

Be sure to check out the Carpet Repair Guys on TikTok to get some ideas of how you could get started.

Conclusion

If you’re a local business looking for new ways to improve your marketing strategies and create content that sells, it’s time to shift to short-form content and watch your traffic soar.

There is no ‘one shoe fits all’ method of leveraging short video content to drive more traffic for your business. Instead, there are a whole load of strategies ready for you to play around with and find out which one works best for you and your audience!

For more tips, tricks, and bits of advice on everything marketing and more, head over to our website and check out our other digital marketing resources designed for local business.

 

Why Is Video Marketing So Important For Small Businesses?

Today, operating a small business means competing against other businesses potentially with more resources. To get ahead of the competition, you need to be intelligent with how you market your business. What are the best ways to market your business? Among the most effective tools you could utilize today includes video marketing. In terms of dollar-for-dollar returns on investment, video marketing might be the highest-ranking marketing format out there!

With video, you can add a more human touch to your marketing. You can speak to people in a way and a tone that feels in step with your business. You can win people over with informative, creative content that ignites their interest. But of all the forms of marketing out there today, why should you focus on video marketing for small businesses?

Because it works.

Prior to the smartphone, producing and distributing video was prohibitively expensive. The majority of small businesses could not afford video marketing. Major brands dominated video because they had the resources to create professional videos and air them during commercial breaks on television.

The smartphone changed the rules of the game in multiple ways. And, for once, it stacked the deck in favor of small businesses rather than large corporations. Nowhere is this more apparent than in video.

A small business owner can now create and publish a video in seconds, reaching hundreds, thousands, or even millions of people.

In this article, we'll look at why video is so effective for small businesses and how your company can get started with video marketing in small steps.

Is Video Important to Your Customers?

While video marketing can be low-effort, it is far from effortless. And, let's face it, as a small business owner, you already have a lot on your plate.

Why should you devote time and money to video marketing? The answer is simple: because video attracts more customers.

So, whether you own a jewelry store, a catering company, or a dentist who promotes healthy teeth and gums, video should be a part of your marketing strategy!

What makes video so powerful?

Video clearly works, but why? Much of it is due to the way our brains are wired.

Other mediums simply cannot elicit an emotional response like video, and studies show that up to 95 percent of purchasing decisions are made subconsciously on an emotional level.

Reason1: Images are processed faster than words.

The fact that our brains can process images much faster than words is one clear reason why video works better than other forms of communication. MIT researchers discovered that the human brain can process an image in as little as 13 milliseconds.

Not only that, but our brains can process images concurrently, whereas words are processed in a linear manner. Why is that important?

Because if information is easier to process, it is also easier to remember.

According to studies, we retain 95 percent of information from video versus only 10% from text. And what is the point of advertising if people don't remember it?

Reason 2: Seeing other people's faces elicits empathy.

It all boils down to how we are wired. Mirror neurons are found in our brains. When we observe the facial expressions of others, these neurons fire, causing us to empathize with them.

We essentially put ourselves in their shoes.

And, while we're on the subject of shoes, do you see why Nike commercials are so effective? Because they so artfully portray people and acts of greatness, you can literally feel greatness for a few brief seconds.

How Can You Get Your Videos in Front of Potential Customers for Your Small Business?

Before we dive in to this question, let's be clear: videos don't have to be professionally produced and edited. This article isn't about making a TV commercial. We're talking about creating and distributing videos in areas where your customers are likely to be found. Unlike in the days of TV dinners, consumers are unlikely to be glued to the television screen during commercial breaks.

Know Who Your Customers Are

You should have already created a customer avatar and know who your customer is. Understanding your customer is the first step toward determining where they spend their time.

A CPA offering tax services to wealthy individuals, for example, has a very different audience than someone selling beauty products directly to consumers.

Where they are is determined by who they are.

You can begin to understand where your customers spend their time online once you know who they are.

Which small business owner in the preceding example is better served by creating a weekly insights & advice video series and promoting it on LinkedIn?

And which owner should be uploading quick video testimonials from satisfied customers and product reviews to Facebook and TikTok?

Keep in mind that video is a type of content marketing that is intended to attract and retain an audience. That way, when the time comes to buy, you'll be top of mind.

That will not happen unless you get your video in front of the right people.

So, where are your customers nowadays?

While there are well over a billion websites online these days, the majority of people's online time is spent in one or more of the following places:

All of these channels allow you to reach a large number of people with whatever videos you want to make. There are numerous resources available to assist you in understanding how to optimize your video strategy to reach more of your target audience on each of these platforms. Make certain you understand the best practices for the platform(s) you select.

What Kinds of Videos Can Your Small Business Make to Generate More Customers?

You now understand why videos are effective. You did your research to find out where your customers spend their time. You've even researched the best ways to get your videos in front of them. You must now decide what type(s) of videos you want to create.

Here are four of the most effective low-cost/low-effort videos you can make:

Video Demo/Explainer

If your small business sells products, make short demo videos that show how those products solve problems. Video is an excellent way to demonstrate how those products work so that customers can see them in action.

Video Testimonial

Remember how we said potential customers should put themselves in the shoes of the person in the video they're watching? What better way to sell your products or services than to put potential customers in the shoes of one of your satisfied customers?

When you're with a satisfied customer, pull out your phone and ask a few simple questions about their experience with your company.

Info Style Videos 

These are ideal if your small business provides a service of some kind. You obviously have a wealth of knowledge that people pay you for as a service professional. Offering some of that knowledge in the form of a video not only helps people understand their situation, but it also shows that you know your stuff.

When the time comes to hire a professional, you will have already established a level of trust with the potential customer, increasing the likelihood that they will come to you for assistance.

Video of the Company's History

People buy from people, especially when it comes to small businesses. You are not a large, stale corporation. You're a small business with a one-of-a-kind story to tell. Use video to inform customers…

• Your identity

• Why are you so enthusiastic about your company?

• What they can anticipate from you

Allow them to see and feel how much you enjoy what you do. There is simply no better way to accomplish this than through video!

Now it's time to get recording.

So, what are you holding out for? While diving into video can be intimidating, there is no better time to start than now. Video is preferred by your customers over other mediums. And you can gain a significant advantage over your competitors by creating the type of content they desire! So pull out your iPhone, press record, and begin having more meaningful interactions with your potential customers.

 

How to turn Instagram followers into customers!

In the past few years, Instagram has developed into a juggernaut of a marketing platform.

Everyone is on Instagram, from small businesses to conglomerates, and they all are racing to increase their followers, likes, and comments metrics!

According to Facebook statistics, 500 million users log on to Instagram every day and spend an average of 30 minutes on the platform.

Right now there’s a huge opportunity for those who take action.

If you are a business owner with an Instagram page, but somehow struggle to find leads, conversions, and grow on the platform, you’ve made it to the right place.

In this article is going to show you the best methods of conversion and the biggest mistakes you need to watch out for when promoting your business on Instagram.

To start off let’s look at what you NEED to be doing to kickstart the process:

The DO’s of Instagram Conversion

  1. Be active in the community

The key here is to go from building an audience to creating a community of engagers. Remember, Instagram is more than a one-way platform. While audiences want to enjoy your content, what they really need is to be a part of it. Don’t forget that you’re behind the screen and you have the power to control their actions and influence the steps they take on their journey.

To create an active community on Instagram, remember to:

  • Reply to comments
  • Reply to DMs
  • Host giveaways and competitions
  • Encourage follower engagement in your content with call-to-actions and questions
  • Start conversations
  • Post on national days
  1. Switch it up.

Consistency is important, especially if you’re a smaller business looking to gain traction and successfully convert your audience into customers. However, sticking to the same content over and over is going to leave your follower’s losing interest. Nobody wants to scroll past 100 images that add nothing to their life. Instead, audiences want familiarity AND uniqueness. It sounds like a tricky combination to pull off, but it IS possible.

To ensure you’re sticking to a regular positing schedule whilst remembering to switch up you need to:

  • Experiment with different formats: Post stories, reels and both short/long form videos to vary the kind of content you give to your followers. This could even mean going live for your followers (building that active community at the same time). To start off, add in some carousels to your content as this is super simple!
  • Vary the content you use in your posts: Filmed a great ad for your business? Show off behind the scenes. Get creative with emojis and stickers and add new people to the mix. As a local business, reinforcing the idea of community is important, so don’t be afraid to involve others in your content.
  1. Become MORE than just your content

For a local business like yours, a large number of your followers might be those who live within your area or even come into your physical store if you have one. This makes showing who you are behind the brand even more important.

Don’t be afraid to show the real you and connect with the local audiences you have around you.

Get vulnerable and open up. Consumers love reality and you’ll find, we as a society are VERY nosey, so finding out more about the owners or team behind a brand is crucial if you want to maintain audience attention and start building a relationship with them.

To successfully be you, try this:

  • Incorporate pictures of a day at work into your content with the team involved
  • Reply to comments with the name of the team member who replied at the end of it help create that community
  • Use stories to document genuine business life

These 3 tips are sure to take your business from followers on Instagram to traffic on your website.

By keeping it real, switching it up and getting active online, conversion is guaranteed.

Now, it’s time to take a look at the mistakes you don’t want to be falling into:

The DON’T’S of Instagram Conversion

  1. Avoid over-selling

The most crucial part of transforming followers into customers is by making the transition feel seamless for them. Your audience does not want to be bombarded by boring sales pitches, they want value and relatability. And as a local business, this means incorporating ‘filler posts’ your community can engage with OUTSIDE of the sphere of sales, such as:

Weekend/Weekday posts: Use these as a check in with your audience to see how they are and/or update them on what’s going on for the business that day.

Quotes or sayings: You can’t go wrong with a bit of motivation every now and then to help push through the day!

Tips, secrets or how to’s: Always think about adding value. Help your audience learn more and positively change their life.

Doing more than just pushing sales will help you convert without it feeling like your customers have to do any challenging work or be convinced to take action.

2. Posting inconsistent content

While it’s important to switch up the format of your content, don’t end up losing your brand image in the midst of it. Sticking to a general theme, tone and voice is important for your followers to get to know your business more and want to become a follower.

So,

  • Make sure your posts flow well and represents your vision.
  • Stick to brand colors
  • Stick to ONE tone of voice for cohesive purposes

3.Not engaging with your followers

For audiences of businesses, Instagram isn’t just a window shop. It’s a place to interact, learn, chat and so much more. So, why limit yourself by not returning the favour? If you’re a small local business, building a positive reputation and good rapport with your followers will lead to more people visiting your page.

Consumers eat with their eyes and love a place where they feel valued, appreciated, and can get something out of it. So, ENGAGE! Get stuck into the community you’ve created and interact with your followers.

Conclusion

If you're a local business trying to convert your followers into customers, don't sweat it, you've got this!

Creating great content is all about the strategies you use to improve the customer experience even more, and by monitoring your analytics and clarifying your objectives on a daily basis, incorporating these tips into your marketing will be easier than ever!

 

10 Most Common Digital Marketing Mistakes & How to fix them!

We are currently living in the internet age, which means your business needs to evolve along with it. Digital marketing can help you promote your company, brand, and products or services.

There is an audience to be reached online, as well as a reputation to be established. However, there is more effective and less effective ways to approach digital marketing. Check out these common mistakes to ensure you're doing it right!

Bad Performing Website Design

A digital marketing-focused website should include a call to action and a well-optimized landing page. Any promos or discounts should also be prominently displayed. In order to convert visitors into successful leads, you must have an informative and engaging website.

Not Having a Blog

Remember that you are not only marketing your business, but also yourself as a trusted industry leader. Publishing blog content that is valuable, informed, and easily accessible will establish you as a trustworthy voice. Furthermore, each blog post is another indexed page for your site, and more indexed pages mean your site will appear higher in Google search results.

It is not enough to simply create a blog; it should also be interactive. To get responses, submit questions in the comments section. Include guest posts or interviews with researchers or other successful individuals in your field, as well. Use this blog post writing guide to consistently produce the most important and relevant blog posts you can.

Failure to Convert Website Traffic into Customers

Visitors to your website who do not convert into customers are pretty much worthless unless they generate leads for you through word-of-mouth recommendations. The first goal is to get visitors to your site, but the second goal is to convert them into customers. Create a plan for converting online visitors into sales and a referral program that encourages people to recommend your business.

Didn’t Optimize for Mobile Users

Mobile browsing accounts for over half of all web traffic globally. So, if you're optimizing your site, don't forget to optimize it for mobile users as well, so that the load time is as quick as it is on desktop. Make sure the design of your site is also mobile-friendly.

Not utilizing Social Media

You might think you can get away with not using social media. I’m sorry to tell you that you’re wrong! It’s an essential way to turn leads into customers. Spreading your content, reaching your audience, and engaging with users will help you promote your business online. But don’t try to do it all yourself; learn how a social media manager can help.

Providing Lack Luster Customer Service

If a visitor who has never done business with you before decides to become a customer, they are taking a risk. Having good customer service is vital for lowering that risk because 70% of consumers will continue to do business with you if they have a good experience.

Help should be easy to find on your site so that people know they can get it. This could be a Contact Us page, a virtual chat, a helpline, or other options. Just make sure that if someone visits your site, they can easily get help if they need it.

Not Offering Deals

According to a Retail Me Not poll, two-thirds of buyers made an unplanned purchase purely due to a discount. Online discount coupons or limited-time deals are excellent pop-ups for your site, particularly on the landing page or when visitors are about to abandon their cart.

Sleeping on your Competition

It's possible that someone else is doing the same thing you are. Instead of pretending they don't exist, find a way to stand out. Identify what makes your business unique and showcase it on your website and social media channels. You should make it abundantly clear how your business stands apart from the crowd.

Lack of Social Proof

It's a known fact that showcasing your happy customers increases conversions. If you want potential customers to purchase with confidence, use testimonials, case studies, and success stories to demonstrate what your customers are experiencing. This will give potential customers that are on the fence peace of mind and help to avoid any buyer’s remorse.

Not Keeping Track of Your Leads

Keywords, email blasts, referring links, social media, and other traffic sources can all generate online leads. One of those sources may be generating leads that rarely convert into customers, but another may be routinely generating them. This is critical information to have so that you may update your strategy based on the data you know.

The Influence of Digital Marketing

To succeed, your business needs the right marketing tools and strategies. By adjusting your digital marketing approach, concentrating on the right leads, and building an optimized website, you can grow your business to its fullest potential.

 

Email Marketing Vs Sms Marketing – What’s Best For Your Business?

For decades, email has been the preferred method for sending and receiving mass messages and reaching audiences. Text (or SMS) marketing, on the other hand, is a quick, cost-effective way to share promotions and updates with customers. So, which reigns supreme?

SMS or email marketing?

In order to figure out which strategy is right for your business you need to consider factors like: cost, click-through rate (CTR), conversion rate, level of engagement, open rate, and ROI – just to name a few.

In this article, we will breakdown the differences between SMS marketing and email marketing. We'll explain each strategy and demonstrate how they work, their benefits and drawbacks, when to use them, and whether you should hire the services of a digital agency for help

So What Exactly Is Email Marketing?

Email marketing is mass-sending emails to people (leads or customers) on your e-mail list. The people on your list have chosen to be there. You send emails to inform current and prospective customers about new products, services, discounts, and special offers. Consider it a direct method of communicating with your customers in which you have their permission to send them promotional information. Your email list should be one of your most valuable business assets.

The Benefits and Drawbacks of Email Marketing

Every day, approximately 125 billion emails are sent. Email marketing is an important part of any business, and it works best for delivering more detailed information. It also has a much higher ROI than many other marketing channels and is quite versatile. In fact, an email campaign can be used for product updates, subscriptions, and promotions.

Here's why you should use email marketing:

It is reasonably priced – With a $40 profit for for every $1 spent on email marketing it’s still the best ROI in the game for over 2 decades.

Emails have the ability to be personalized to the recipient –Any reputable email marketing expert will tell you that this feature enables you to connect with your audience, thereby increasing the email marketing conversion rate.

The versatility of email is unlike any other marketing tool –You can use emails to provide detailed product information, make brief announcements, send reminders, welcome new customers, announce special offers, follow up with leads, or simply say hello to your target audience.

It plays on user habits and intent – 44% of consumers check their emails at least once per day. People open emails with specific intentions, such as looking for updates, product information, customer service, and so on. This is why email marketing is so important.

Emails are an excellent way to increase traffic to your website – You can increase the number of website site visitors looking for your products or services by using targeted email marketing services. Using targeted traffic increases the ROI of email marketing.

The Cons of Email Marketing

A crowded inbox makes it difficult to capture the attention of your consumer – Every day, we all receive approximately 121 emails. When consumers sort through those emails on a daily basis, it's easy to put everything in the spam folder. In many cases your emails will end up in the same folder as spam.

Emails can be prevented from inboxing – Email servers now have sophisticated filters. If your email appears to be spammy, it may be blocked from reaching your recipient's inbox. Any reputable digital agency can assist you in crafting emails that are more likely to reach your target audience's inbox.

People can easily delete or unsubscribe from emails – People may delete your emails or unsubscribe from your list for any reason like if they see messed up graphics, poorly written headlines, unreadable text, or blocked images or content that isn’t relatable to them

What Exactly Is SMS Marketing?

SMS marketing is the use of text messages to communicate with customers. SMS, like email marketing, is used to inform your audience about promotions, campaigns, updates, news, and more.

Before sending any promotional information, both SMS and email marketing ask for your audience's permission. The CAN-SPAM Act and the Consumer Protection Act are the primary laws that protect consumers from unsolicited SMS (TCPA). These rules and guidelines are followed by all good SMS marketing examples.

SMS and email marketing are both owned channels. This means you can choose who receives your emails or text messages.  It also means you have control over the type of user experience your customers will have.

You can send the SMS marketing examples listed below:

1. Promotional SMS: These are SMS messages that are intended to raise brand awareness, promote products or services, and boost sales.

2. Transactional SMS: These are text messages that contain information that your customers require, such as delivery updates, product specifications, and order information.

SMS Marketing's Benefits and Drawbacks

When comparing SMS marketing to email marketing, SMS has the advantage of capturing the recipient's attention right away. When you receive a text message, your phone alerts you, capturing your full and undivided attention right then and there. This is why the open rate for SMS marketing is higher than the open rate for email marketing.

This sense of urgency created by the alert is both a benefit and a disadvantage for SMS marketing. On the one hand, it may compel your customers to act immediately in response to your promotion. However, if sent at the wrong time, these texts can turn off users, who will either ignore or delete them.

Let's go over the specific benefits and drawbacks of SMS marketing.

Pros and Cons of SMS Marketing

Here are some of the benefits of SMS marketing:

Your customers do not require internet – It's worth noting that 15% of Americans (52 million people) today have little or no internet access. This is a massive market that is beyond the scope of any email campaign.

It has a better response rate -On average, text messages are read in three minutes. That's a response rate of up to 209 percent when compared to social media, email, or even phone calls.

It has a high level of engagement – SMS, like email marketing, is a marketing channel with higher levels of engagement than other lead generation strategies. higher engagement levels suggests a higher SMS open rate.

Here are some of the drawbacks of SMS marketing:

It has a limited amount of content space – You have only 160 characters to work with. D elivering powerful messages that short while still packing a punch requires a pretty big vocabulary.

It's more expensive -The cost of running an SMS campaign is higher than the cost of running an email campaign.

It may erode customer trust – Customers can easily lose trust with businesses that send them unwanted text messages or SMS that are poorly structured. Customers may become irritated if you send text messages at inconvenient or inappropriate times and It may also cause them to opt out.

What Is the Difference Between SMS and Email Marketing?

Which is better: SMS marketing or email marketing? Think about the following:

Insert the table here from the bottom of the article Chris.

One of the first things marketers notice is that the ROI of email marketing is higher than that of SMS marketing. This suggests that the conversion rate for email marketing is also higher.

These are the figures that email marketing companies will provide you with. The lower email marketing open rate, on the other hand, proves the case for SMS marketing. Text messages also have a significantly higher CTR and response rate.

The Answer: Omnichannel Marketing

Omnichannel marketing is the use of multiple marketing channels to increase your bottom line. Your business has unique needs, so balancing SMS and email marketing is recommended for better results. You have a better chance of capturing your audience's attention if you develop a marketing strategy that uses both in tandem.

When should SMS marketing be used?  It should be used to respond to customer questions, solicit feedback, promote one of your products, and collect signups for your programs. Keeping track of its usage allows you to stay within your marketing budget.

Email marketing, on the other hand, is better suited to promoting multiple products due to its lower cost. It can be used for company updates, newsletters, and a variety of marketing emails.

Working With a Seasoned Digital Marketing Agency

Finding the right balance between SMS and email marketing can be difficult, especially if you haven't had much success with either.  If you are looking to improve your SMS and email marketing results, connect with us today. We can help you create a customized omnichannel plan based on your budget and goals. Connect with us to learn more!

SMS Email
Open Rate

 

98 percent 20 percent
CTR

 

29 percent 2.5 percent
Engagement

 

High High
Cost

 

5 to 15 cents per SMS
(usually sent to thousands of recipients)
Monthly costs range from $9 to $1,000 a month
Av. response rate

 

90 seconds 90 minutes
SPAM Received

 

Less than three percent Nearly 85 percent is considered spam
Message length 160 characters As long as you need
ROI

 

$5 for every $1 spent $40 for every $1 spent
Frequency

 

There are currently fewer companies running SMS marketing campaigns Email marketing has been around for decades and the market is saturated