Category Archives for "Digital Marketing"

3 Offline Marketing Strategies That Will Drive Customers Right to Your Front Door

Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales and increase brand awareness. And while widely useful, online marketing isn’t always the answer to creating the connections that local businesses need in order to leverage sales and develop that all-important brand awareness in local communities.

In contrast, offline marketing can still attract new customers who will walk through the front door of your business tomorrow and buy your products and services.

 

In many ways, offline marketing has become an out-of-the-box way to increase brand awareness in a world where online marketing is the norm. Every local business can make use of online marketing, but offline strategies can be your “Ace in the Hole” solution that allows you to connect with new prospects and drive more sales.

There are quite a few offline marketing methods that are still very effective even in today’s online world, we’re going to be revealing 3 of our favorites.

  1. Spread Your Message Everywhere With EDDM

EDDM, also known as Every Door Direct Mail, is a unique way of thinking about direct mail marketing that benefits local businesses. With EDDM, a business can deliver mail directly to every door in a neighborhood without the need for any specific addresses or names.

Most businesses will scoff at direct mail marketing today, calling it ineffective and outdated. But when is the last time they actually tried it? People are far more inundated with pop ads, email subscriptions, and banner ad displays online than with physical ads, making physical ads an effective marketing strategy. EDDM works because it laser targets your local customer base.

The only thing your business needs to do is specify the carrier route and create eye-catching postcard to promote your business.

EDDM is also a fraction of the cost of other direct mail campaigns and is one of those simple but effective marking strategies that drive sales to your business without too much investment or effort to see significant results.

2. Partner with a local business

Reaching out to other local businesses that have a similar customer base and complementary services but not in direct competition with you to form a partnership is an excellent offline marketing strategy.

There are many benefits to be reaped from these strategic alliances that include strengthening both businesses’ brands, accomplishing mutual sales and marketing goals, and reaching all-new audiences.

This is an exciting strategy as you form an alliance with another business to create bigger and better solutions for your customers. Starting the process isn’t difficult and can be done by approaching another business in your local area to get the ball rolling.

Consider which business might be open to forming an alliance and expanding their own brands with an all-new marketing strategy. This could look like offering joint classes and workshops, working on new services together, developing a joint project, or simply offering unique perks like coupons and discounts. These alliances should always benefit both brands equally.

For any local business, pooling resources and reaching a wider audience while remaining independent is the perfect win-win opportunity.

Some examples of complementary services include…

Lawn Care Services and Home Cleaning Services

Flower Shop and Bakery (think wedding cakes)

Auto Detailing Service and Autobody Repair Service

Accounting Firm and Legal Office

Finding the right partnership is going to be key in the success of this campaign. But with some effort and creative collaboration both businesses will benefit by plugging into each other’s existing customer base and developing a plan for growth.

3. Try a little Guerrilla Marketing

Spending large amounts of money on marketing is not always a viable option for small businesses. That is where guerrilla marketing steps onto the scene. Low cost, effective, and easy to execute is just a few ways to describe guerrilla marketing tactics. It's all about connecting with customers through your business and providing a memorable brand experience.

Several guerrilla tactics will drive sales to your front door but creating a memorable experience for your business away from your storefront is the beauty of this marketing strategy.

You could:

  • Give away free merchandise or services and ask for non-perishable food donations.
  • Offer a seminar in your area of expertise for your local Chamber of Commerce
  • Host a charity event and invite the local media.
  • Start a treasure hunt that involves hiding clues that lead to prizes. Have participants pick up maps in-store.
  • Sponsor a local youth sports team

Locally run businesses directly benefit from marketing strategies like this for several reasons like to get behind a cause they support, learn more about topic they find interesting, or simply to enjoy a coupon or a free product.

Offline marketing is not always a straightforward process, especially for local businesses that don't have the time and funds to run a large-scale marketing campaign. But the beauty of offline marketing is that you can draw customers in with a little out-of-the-box thinking to create a memorable experience that will bring customers right through your front door and keep them coming back for more.

 

14 Ways You Can Boost Your Conversion Rates Right Now

As a business owner, you want to do everything in your power to increase your conversion rates. After all, more conversions mean more money in your pocket. Not only that, but they also lead to more customers and an increase in brand awareness.

This article will discuss 14 ways to boost your conversion rates to generate more revenue for your business. These strategies are easy to apply and don’t require a lot of time or expertise. So let’s get to work!

1. Use Attractive Visuals

When it comes to conversion rates, appearances matter. If your website looks outdated or lacks visuals, potential customers are likely to click away without taking any action.

To keep people engaged, make sure that your website is visually appealing and easy on the eyes. Use high-quality images and videos and pay attention to the overall design of your site.

If you want to take things a step further, consider using animation or interactive elements on your website. Just be careful not to go overboard.

2. Make Your CTA Clear and Concise

Your call-to-action (CTA) is one of the most important elements of your website. After all, it’s what tells visitors what you want them to do next. If your CTA is unclear or buried on your page, people are likely to move on without taking any action.

To increase conversions, make sure that your CTA is clear, concise, and easy to find. Use actionable language that tells visitors exactly what you want them to do, and make sure the button or link is visible and easy to click on. You might also want to consider using a CTA that stands out from the rest of your page – for example, by using a different color or making it larger.

3. Keep Content Localized

If you want to appeal to a local audience, make sure your content is localized. This means including things like your city or state in your headlines, using images of local landmarks, and mentioning local events. You can also use geo-targeting to show different content to people in other locations.

By keeping your content local, you can make your website more relevant to the people visiting it. You may also have improved performance in local searches.

4. Use Testimonials

One of the most effective tools is to show prospects that other customers have had a good experience with your product or service. In fact, over 90% of customers read testimonials before making a purchase.

You can do this by using testimonials from satisfied customers on your website. Make sure to include the customer’s name, location, and photo if possible.

5. Offer Live Customer Support

In today’s world, people expect to get quick assistance when they need it. If you want to increase conversions, offer live customer support on your website through a chat window or by providing a phone number. According to Zendesk, 85% of surveyed customers are satisfied with live chat support, and 91% with phone support.

By offering live customer support, you can answer any questions that potential customers have and make them feel confident doing business with you.

6. Utilize Email Campaigns

If you have a list of email addresses from past customers, let them know about any promotions or sales that you’re currently running. This is a great way to increase conversions because it allows you to reach out to people already interested in what you have to offer.

To make things even easier, you can set up an automated email campaign that will send out messages to your list on a regular basis.

7. Make Things Simple

A customer has a problem and needs a solution to their problem – That is sales simplified. When it comes to conversion rates, simplicity is key. If your website or products/services are too complicated, people will likely give up and go elsewhere. So make sure your customer can easily navigate your website to find the information they are searching for.

Use straightforward language and avoid using too much technical jargon.

8. Use A/B Testing

A/B testing is a hands-on tactic for increasing conversions by testing different versions of your website or product. You can conduct A/B testing by creating two versions of your site and then seeing which one performs better.

Additionally, you could use A/B testing to test different elements of your website, such as your CTA or your pricing page. By testing different versions, you can find the best combination for your business.

9. Optimize a Mobile-Friendly Site

Now, millions of people use their mobile devices to access the internet. Therefore, if you want to increase conversions, make sure that your website is optimized for mobile.

This means safeguarding that your site is responsive and easy to use on a mobile device. You should also consider using a mobile-specific CTA, such as a click-to-call button.

10. Avoid Slow Load Times

Slow load times can be a major issue when it comes to conversion rates. If your website takes too long to load, people are likely to give up and go elsewhere.

Make your website well-designed and optimized for speed to avoid slow load times. If possible, utilize a content delivery network (CDN) to improve your site’s load time.

11. Use Google Analytics

Google Analytics is a free tool designed to track your website’s traffic and conversion rates. By setting up Google Analytics, you can see how people find your site and what they’re doing once they get there.

You can use this information to improve your website and increase conversions. If you’re not already using Google Analytics, now is the time to start.

12. Improve Your Content

One of the best methods for attracting customers and conversions is to improve your content. This means creating high-quality, informative, and engaging content that will appeal to your target audience.

To improve your content, start by doing keyword research to find the right keywords to target. Then, create content that is interesting and relevant to your audience. Finally, promote your content through social media and other channels.

13. Use Social Proof

Social proof is an influential tool that can be used to increase conversions. This refers to the idea that people are more likely to do something if they see that others are doing it as well.

You can use social media or good reviews to create a buzz around your product or service.

14. Offer an Incentive

People are more likely to convert if given an incentive. This could be a discount, a free trial, or something of value to your target customer.

Incentives are a great way to increase conversions, and the incentive should be relevant to your product or service. Otherwise, you could end up losing money.

Conclusion

These are just some of the tools and methods you can use to boost your conversion rates. By implementing these strategies, you can generate more revenue for your business while also providing a better experience for your customers.

If you’re unsure where to begin, start small and go down the list as you see results. Remember, your goal is to increase conversions, not just traffic.

 

How to Deal with Negative Comments on Social Media Like a Pro

Social media has undoubtedly become a powerful communication and marketing tool. Not only does it allow businesses to connect with their customers on a more personal level, but it also gives customers a voice to share their thoughts and experiences about a company or product.

While this two-way communication channel is beneficial for businesses, it can also be challenging. Negative comments are bound to happen, and when they do, you should handle them in a way that won’t damage your brand or reputation.

Let’s discuss how to deal with negative comments on social media like a pro.

Make Sure You Respond

Although dealing with negative comments can be difficult, it’s important to remember that ignoring them is not an option. When customers take the time to reach out to you with a complaint or concern, they expect (and deserve) a response.

Not only will a reply show the customer that you care about their experience, but it also shows others that you’re willing to listen to feedback and address any issues.

Of course, it’s not always possible to respond to every negative comment. But if a comment is public and could potentially damage your reputation, take the time to craft a thoughtful response.

Handle Issues Promptly

In addition to responding to negative comments, quickly take care of the issue that caused the comment in the first place. This may involve refunding their purchase, exchanging an item, or simply apologizing for any inconvenience they may have experienced.

Whatever the matter may be, it’s important to take care of it promptly and efficiently. Customers appreciate it when companies own up to their mistakes and try to correct them.

If you take too long, customers may think you don’t care about their issue or that you’re sweeping it under the rug. Delaying will only damage your reputation further, so it’s crucial to nip the problem in the bud as soon as possible.

Be Professional

Although it may be tempting to lash out, remember that what you say can be used against you. Therefore, always err on the side of caution and keep your responses professional.

This doesn’t mean that you can’t defend yourself or your business – but you should do so in a respectful way that doesn’t make the situation worse.

Try saying things like:

  • “We’re sorry to hear that you had a negative experience. We appreciate your feedback and would like to make this right with you.”
  • “Thank you for bringing this to our attention. We take these issues seriously and would like to look into this further. Please DM us your contact information and order number so we can investigate.”

Taking the Conversation Offline

In some cases, it may be best to take the conversation offline. This is usually the case when a customer is angry or upset or if the situation could escalate if only addressed publicly.

When you take the conversation offline, you’ll have a chance to diffuse the situation without worrying about making it worse. You can reply to the comment publicly and let the customer know that you’d like to discuss their concerns further in a private message or over the phone.

This shows that you’re willing to listen and help resolve the issue in a way that is considerate of their privacy.

Address the Issue Directly

When responding to a negative comment, address the issue directly. A straightforward response shows the customer (and anyone else reading) that you take their concerns seriously and are willing to resolve the problem.

For example, if a customer is unhappy with your product, you might say something like:

“Thank you for your feedback. We’re sorry to hear that you’re disappointed with our product. Can you please provide more information about what you didn’t like? We’d like to pass your feedback along to our team and see if there’s anything we can do to improve the product.”

This response shows that you care about the customer’s experience and want to help resolve the issue. It also gives you an opportunity to learn more about what the customer didn’t like so that you can make improvements in the future.

Don’t Be Afraid to Apologize

In some cases, the best way to deal with a negative comment is to simply apologize. An apology shows the customer that you understand their frustration and want to make things right.

Of course, you shouldn’t apologize for something that wasn’t your fault. But if there was a mistake on your part, or if the customer had a valid complaint, an apology would go a long way in diffusing the situation.

Some people just want to feel like they’re heard and that their concerns are taken seriously. In these cases, a simple apology may be enough to resolve the issue.

Use Positive Language

It’s essential to use positive language when responding to negative comments. However, this doesn’t mean that you should ignore the problem or act like everything is fine. Instead, focus on finding a resolution rather than dwelling on the negative.

For example, instead of saying, “We’re sorry that you had a bad experience,” you could say, “Thank you for bringing this to our attention. We want to do everything we can to ensure your next experience is better.”

This response shows that you’re committed to resolving the issue while also setting a positive tone for the rest of the conversation.

Don’t Scrub Your Social Media Page of Negative Comments

While it’s tempting to delete negative comments or hide them from your feed, this is usually a bad idea. Not only does it make you look deceitful, but it also makes it seem like you don’t care about your customers’ concerns.

It’s okay to delete comments that are abusive or that don’t add anything to the conversation. But in most cases, it’s best to leave the comment up and respond directly. These comments show that you’re willing to listen to feedback, even if it’s negative.

Use Negative Comments to Improve Your Business

Finally, it’s important to remember that negative comments can actually be a good thing. They provide you with an opportunity to improve your products or services and show your customers that you care about their experience.

As a business owner, you should always look for ways to improve. So, if you’re getting a lot of negative feedback about a certain aspect of your business, use it as a chance to make positive changes.

So next time you get a negative comment on social media, don’t panic. Instead, just follow these tips, and you’ll be able to handle it like a pro.

 

10 Most Common Mistakes Small Businesses Make on Social Media (and How to Fix It)

As a small business, social media is your secret weapon for marketing. It's essential to use social media to reach new customers and connect with existing ones. Whether you're just getting started or already running a highly successful campaign, there's always room for improvement. In this article, we'll explore the top social media mistakes small businesses make and how to fix them, including our own tips on improving your social media marketing strategy.

Not Posting Regularly Enough

One of the most common social media mistakes small businesses make is not posting regularly enough. This can be for a variety of reasons, from lack of time to simply forgetting. If you're not posting regularly, your audience will quickly lose interest and move on to other brands that are more active on social media.

The fix: Set aside some time each week to plan and schedule your social media posts. If you can, designate someone on your team to be responsible for social media and make sure they have the time and resources they need to succeed.

Some popular social media planners include Hootsuite, Later, and Buffer all with free to paid plans.

Posting Too Much

On the opposite end, some businesses post a little too much. This can be overwhelming for your followers and turn them off from your brand. It's important to strike a balance between posting too little and too much.

The fix: Take a step back and analyze how often you're posting on each social media platform. If you're posting multiple times a day on any platform, try scaling back to once a day or a couple of times a week. Experiment with different posting frequencies and see what works best for your audience. Remember that each industry is different, so what frequency is too much in one niche is perfectly fine in another.

Not Posting Relevant Content

Another common mistake is posting content that isn't relevant to your audience or industry. This can happen if you're trying to be too general in your social media marketing or if you're not sure who your target audience is. As a result, your posts will fall flat and fail to engage your audience.

The fix: Take some time to research your target audience and what kinds of content they're interested in. Once you know who you're talking to, you can start creating content that resonates with them.

If you're struggling to come up with ideas, try looking at what other businesses in your industry are doing on social media. Use social listening tools to track relevant keywords and see what kind of content is being shared the most. Then, adapt and improve upon it for your own audience.

Not Engaging with Your Followers

Another mistake small businesses make on social media is failing to engage with their followers. This means more than just responding to comments and @ mentions (although that's important, too). It also means liking, sharing, and commenting on other people's content.

The fix: Spend some time each day engaging with your followers and other people in your industry. Like and comment on their posts, share their content, and start conversations. Not only will this help you build relationships, but it will also make your brand more visible to new potential customers.

There are many tools that can help you organize and consolidate all your social media profile into one dashboard. These listening tools can single handedly change the game if you’re trying to increase your engagement across all social media platforms.

Sprout Social, Salesforce’s Service Cloud, and Reputation are the best at this. On a budget? Try Hootsuite.

Not Measuring Your Results

Measuring your results is essential. This is important for any marketing campaign, but it's especially important on social media. With so much noise, it can be easy to get lost and not know if your efforts are actually paying off.

The fix: Use social media analytics tools to track your progress and measure your results. These tools will help you see how many people are engaging with your content, what kind of impact you're making, and where you can improve.

Without measuring your results, it's impossible to know if your social media marketing is actually working.

Many platforms will have these tools built in, but addition services like Sprout Social, Buffer Analyze, Hootsuite, and Social Report, can give you deeper insights about your customer base and what resonates with them.

Not Having a Strategy

One of the biggest mistakes small businesses make on social media is not having a strategy. They might post randomly or without any purpose, which can lead to wasted time and effort.

The fix: Having a social media plan in place will guarantee that your efforts are more successful and are working to assist your company's broader objectives. When you're coming up with a strategy, it's critical to keep in mind these goals so that you can create material that supports them.

Additionally, figure out what your social media goals are, what you want to get out of it, and make sure to track them with analytic software (mentioned above) to ensure that your work is paying off. When developing a plan, remember who your target audience is and create content that speaks to them that aligns with your goals.

It is essential to take some time to develop a strategy since it's easy to get lost in the sea of social media and fail to accomplish anything without it.

Not using social media to its full potential

Social media is a powerful marketing tool, but many small businesses don't use it to its full potential. They might not take advantage of all the features available, or they might not use them to reach their target audience.

The fix: Make sure you're using all the features available on each social media platform. For example, on Facebook, you can use groups, events, and Messenger to reach more people. On Twitter, you can use hashtags and lists to organize your followers. And on Instagram, you can use Stories, Live Video, and IGTV to engage with your audience.

Take some time to learn about all the features of each social media platform and how you can use them to reach your target audience. Then, start using them to your advantage.

Not Promoting Your Content

Not promoting your content can be a big mistake, especially if you're a small business with limited resources. If you're not promoting your content, it's unlikely that anyone will see it.

The fix: Promote your content on social media and other channels. Use paid advertising, share it with influencers, and post it in relevant groups and forums.

Don't make the mistake of not promoting your content. Make sure you're doing everything you can to get it in front of as many people as possible.

Not taking advantage of social media trends

Trends are everywhere and they're easy to pick up if you use social media in both a private and work setting. Taking advantage of a trend can make your post go viral, especially if it's curated to your audience. Ignoring trends will make you miss countless free promotion opportunities.

The fix: Use social media trends to your advantage. If you see a trend that's relevant to your business, jump on it and use it to promote your content. Not only will this help you reach more people, but it will also make your brand more visible and relevant.

If you're not sure where to start, check out some influencers in your industry and see what they're doing to get eyes on their posts. Use can also use free websites like Google Trends, TweetDeck, and BrandMentions to track trends.

Ignoring negative feedback

It's inevitable that you'll receive some negative feedback at some point. And while it's not pleasant, it's important to take it in stride and use it as an opportunity to improve your business.

The fix: Don't ignore negative feedback. Respond to it in a constructive way and use it to make your business better. Negative feedback can be painful, but it's important to listen to it and use it to improve your business.

Bonus tip: Remaining in your comfort zone can kill your social media marketing efforts

If you're not comfortable with change, you'll never be able to take advantage of new opportunities or reach your full potential.

The fix: Be open to change and willing to try new things. Social media is constantly changing, so you need to be too.

Conclusion

These are just a few of the most common mistakes small businesses make on social media. By avoiding these mistakes, you'll be well on your way to social media success.

 

Why Is Video Marketing So Important For Small Businesses?

Today, operating a small business means competing against other businesses potentially with more resources. To get ahead of the competition, you need to be intelligent with how you market your business. What are the best ways to market your business? Among the most effective tools you could utilize today includes video marketing. In terms of dollar-for-dollar returns on investment, video marketing might be the highest-ranking marketing format out there!

With video, you can add a more human touch to your marketing. You can speak to people in a way and a tone that feels in step with your business. You can win people over with informative, creative content that ignites their interest. But of all the forms of marketing out there today, why should you focus on video marketing for small businesses?

Because it works.

Prior to the smartphone, producing and distributing video was prohibitively expensive. The majority of small businesses could not afford video marketing. Major brands dominated video because they had the resources to create professional videos and air them during commercial breaks on television.

The smartphone changed the rules of the game in multiple ways. And, for once, it stacked the deck in favor of small businesses rather than large corporations. Nowhere is this more apparent than in video.

A small business owner can now create and publish a video in seconds, reaching hundreds, thousands, or even millions of people.

In this article, we'll look at why video is so effective for small businesses and how your company can get started with video marketing in small steps.

Is Video Important to Your Customers?

While video marketing can be low-effort, it is far from effortless. And, let's face it, as a small business owner, you already have a lot on your plate.

Why should you devote time and money to video marketing? The answer is simple: because video attracts more customers.

So, whether you own a jewelry store, a catering company, or a dentist who promotes healthy teeth and gums, video should be a part of your marketing strategy!

What makes video so powerful?

Video clearly works, but why? Much of it is due to the way our brains are wired.

Other mediums simply cannot elicit an emotional response like video, and studies show that up to 95 percent of purchasing decisions are made subconsciously on an emotional level.

Reason1: Images are processed faster than words.

The fact that our brains can process images much faster than words is one clear reason why video works better than other forms of communication. MIT researchers discovered that the human brain can process an image in as little as 13 milliseconds.

Not only that, but our brains can process images concurrently, whereas words are processed in a linear manner. Why is that important?

Because if information is easier to process, it is also easier to remember.

According to studies, we retain 95 percent of information from video versus only 10% from text. And what is the point of advertising if people don't remember it?

Reason 2: Seeing other people's faces elicits empathy.

It all boils down to how we are wired. Mirror neurons are found in our brains. When we observe the facial expressions of others, these neurons fire, causing us to empathize with them.

We essentially put ourselves in their shoes.

And, while we're on the subject of shoes, do you see why Nike commercials are so effective? Because they so artfully portray people and acts of greatness, you can literally feel greatness for a few brief seconds.

How Can You Get Your Videos in Front of Potential Customers for Your Small Business?

Before we dive in to this question, let's be clear: videos don't have to be professionally produced and edited. This article isn't about making a TV commercial. We're talking about creating and distributing videos in areas where your customers are likely to be found. Unlike in the days of TV dinners, consumers are unlikely to be glued to the television screen during commercial breaks.

Know Who Your Customers Are

You should have already created a customer avatar and know who your customer is. Understanding your customer is the first step toward determining where they spend their time.

A CPA offering tax services to wealthy individuals, for example, has a very different audience than someone selling beauty products directly to consumers.

Where they are is determined by who they are.

You can begin to understand where your customers spend their time online once you know who they are.

Which small business owner in the preceding example is better served by creating a weekly insights & advice video series and promoting it on LinkedIn?

And which owner should be uploading quick video testimonials from satisfied customers and product reviews to Facebook and TikTok?

Keep in mind that video is a type of content marketing that is intended to attract and retain an audience. That way, when the time comes to buy, you'll be top of mind.

That will not happen unless you get your video in front of the right people.

So, where are your customers nowadays?

While there are well over a billion websites online these days, the majority of people's online time is spent in one or more of the following places:

All of these channels allow you to reach a large number of people with whatever videos you want to make. There are numerous resources available to assist you in understanding how to optimize your video strategy to reach more of your target audience on each of these platforms. Make certain you understand the best practices for the platform(s) you select.

What Kinds of Videos Can Your Small Business Make to Generate More Customers?

You now understand why videos are effective. You did your research to find out where your customers spend their time. You've even researched the best ways to get your videos in front of them. You must now decide what type(s) of videos you want to create.

Here are four of the most effective low-cost/low-effort videos you can make:

Video Demo/Explainer

If your small business sells products, make short demo videos that show how those products solve problems. Video is an excellent way to demonstrate how those products work so that customers can see them in action.

Video Testimonial

Remember how we said potential customers should put themselves in the shoes of the person in the video they're watching? What better way to sell your products or services than to put potential customers in the shoes of one of your satisfied customers?

When you're with a satisfied customer, pull out your phone and ask a few simple questions about their experience with your company.

Info Style Videos 

These are ideal if your small business provides a service of some kind. You obviously have a wealth of knowledge that people pay you for as a service professional. Offering some of that knowledge in the form of a video not only helps people understand their situation, but it also shows that you know your stuff.

When the time comes to hire a professional, you will have already established a level of trust with the potential customer, increasing the likelihood that they will come to you for assistance.

Video of the Company's History

People buy from people, especially when it comes to small businesses. You are not a large, stale corporation. You're a small business with a one-of-a-kind story to tell. Use video to inform customers…

• Your identity

• Why are you so enthusiastic about your company?

• What they can anticipate from you

Allow them to see and feel how much you enjoy what you do. There is simply no better way to accomplish this than through video!

Now it's time to get recording.

So, what are you holding out for? While diving into video can be intimidating, there is no better time to start than now. Video is preferred by your customers over other mediums. And you can gain a significant advantage over your competitors by creating the type of content they desire! So pull out your iPhone, press record, and begin having more meaningful interactions with your potential customers.

 

Local SEO Tweaks That Can Boost Your Rankings

When it comes to running a business in your local area, search engine optimization (SEO) is essential.  If you aren’t sitting pretty in the top rankings on page one, it makes potential customers wonder one thing – how good are you REALLY?

With that in mind, if your business doesn’t have the search engine rankings you need, you might want to consider using some of these local SEO tweaks to give your rankings a boost.

Local SEO tweaks to your advantage today

Creating more internal website links

The first place we recommend you start for improved local SEO is more internal links. Internal links are links that take the user from one page of your website to the next. So, if you own a website where you provide various handyman services, such as drywall installation, tile laying plastering and painting, or you would find ways to link to each of your services across various pages.

Example: Applying plaster takes patience and experience.  If you rush the process, you will likely end up with sub-par results.  So if you don’t have the extra time needed then Painting the area will be your best option.

 

Internal links should be built around relevant keywords used across your website. It is a great way to ensure traffic is more evenly distributed across each page, improving your overall traffic level.

Answer the common questions found on Google

Another key to local SEO is to make sure you have the answers to the common questions locals have. If you do a search for the product/service(s) your business offers, you will most likely find a list of commonly asked questions on Google. These questions are a great place to start to ensure you have answers to these common questions on your website.

There’s 2 ways you can accomplish this.

  1. By creating an FAQ page that lists all these commonly asked questions in one place, with your answers to each question below but the best way to handle this is to…
  2. Create a blog around these questions.  For example, if you run a car detailing service, and one of your most frequently asked might be…. “Is it better to clean with steam or soap & water?”  So now you have an opportunity to go into more detail about why it’s better to clean with steam VS soap and water and all the benefits your car will receive because of it.

Create local directory listings 

From Google My Business to business directories in your local region, you should be creating as many of these little profiles as you can.  Also referred to as citations. Yelp.com, YellowPages.com, BBB.org, Manta.com, Angi.com, are all examples of business directories also called citations.  Each one creates another link back to your website.  Which is exactly what you want – Useful external links coming from relevant sources.

At the same time, though, these websites provide you a directory listing that helps people to find your business. So not only can you get an SEO benefit, you will also get traffic coming directly from these sites.

Local directories are useful, but make sure you’ve got a Google My Business page. It’s the “Grand Pumba” of all citations. Technically it’s now referred to as your Google Business Profile, but it is the same thing – and it is free to create, so why not benefit from the potential it provides?

Turn your current content into new opportunities.

If one of your main problems is coming up with new content and ideas all the time, that’s totally relatable.  One great way to get the most out of your content is to repurpose what you already have. By taking a blog post and turning it into social media snippets, or an explainer video, you can stretch the content you already have and maximize its impact.

Do not ignore your user experience (UX) rating

In 2021, Google released a new search engine update that focuses on the quality of the user experience. Specifically, how fast is your website loading? How stable is your website – does it crash often? And how responsive is your website? Does it work well on all devices and browsers?

Working with your web developer to improve these elements of your layout, design, and back-end should be a priority. Google and other search engines will value your website higher if it meets its higher UX rating. Make this a local SEO priority!

Make the most of Google Discover

One of the best local SEO tweaks we can suggest you try out would be to use Google Discover. This is an AI-managed news aggregator that is created by Google. Essentially, it looks to pair people up with content and platforms the AI feels are relevant based on their previous activities.

Getting people to like your content on social media and on your website – such as leaving comments, sharing links, etc. – can ensure you are more likely to appear in this powerful news aggregator. You’ll need to create high-quality content that encourages engagement, this is a high bar to reach for.

Take your old content and improve it

As time goes on, it is inevitable that new information is discovered and your expertise in your business niche will grow. Is it time to go back to your older content and refresh it?  Are there new details you could add now that were not available back when you first wrote that content?

Going back and updating old content is a great way to refresh the traffic volume and squeeze more juice out of what you have already done.

Okay listen, it’s a busy world. If you don't have time to implement all of the SEO tips listed above, that's fine. Start with one or two that seem to be the easiest and begin there. Businesses who succeed at SEO are the ones who take action, so anything is better than nothing.  Once you see your rankings increase you’ll know it’s worth the effort!

 

The Daily Checklist for Social Media Success!

Maintaining your social media presence is essential in today’s online world. It can be a time-consuming task, but it’s worth it to build trust with consumers and create a consistent brand image.

Whether you’re a business owner starting out on social media or have been at it for a while and aren’t seeing the results you want, this daily checklist will help.

By following this social media cheat sheet, you’ll monitor your accounts effectively and become an asset to your customers.

Let’s get started.

Why Is Social Media Management Important?

With over 4.26 billion people on social media, it’s more important than ever to have a presence on various media platforms.

As a business owner, understanding how your brand is perceived online and what is said about it is essential. Your social media accounts represent your company’s values, so be consistent with the message you’re putting out there.

Consistency helps maintain the brand and builds trust with consumers. However, it’s also essential to have a strategy in place and understand your company and your target audience well. Otherwise, you’ll struggle to create content that resonates with your target audience.

If you don’t have a social media presence, you’re missing out on an opportunity to market your business for free. And if you’re not consistently active on social media, you’re not building trust with potential customers.

The Basics of Social Media Management

Before we get into the daily checklist, let’s go over the basics of social media management.

First, you need to understand what social media platforms your target audience is using. Then, you need to create profiles on those platforms and complete your profile information.

Once your profiles are set up, it’s time to start posting content. When starting out, it’s important to post regularly so your audience knows you’re active and engaged. Then, as you grow your social media following, you can experiment with the frequency of your posts.

Remember, quality is better than quantity when it comes to social media. Posting one high-quality piece of content is better than several low-quality pieces.

Your audience will also engage more with interesting, informative, or entertaining content. So, ensure you’re creating appropriate content for your target audience that will resonate with them.

Lastly, you need to supervise your social media accounts. This means keeping an eye on your activity and engagement levels, as well as any negative feedback.

Now that we’ve gone over the basics, let’s get into the daily checklist.

Daily Checklist

This social media checklist will help you focus on the most important tasks related to social media management. By following this guide, you’ll be sure to stay on top of your social media presence and build trust with your audience.

Here’s what you should do every day:

1. Review Your Analytics

The first thing you should do is review your social media analytics. This will provide you with a good overview of how your accounts are performing and where you can improve.

You should look at your overall engagement levels and the engagement levels for each post. This will help you identify which types of content have an impact on your audience and which ones don’t.

Lastly, look at your followership to get an idea of how well your social media marketing efforts are working. If you’re not seeing much growth, it may be time to adjust your strategy.

2. Share Engaging Content

Once you’ve reviewed your analytics, it’s time to start sharing content. Remember to mix up the content you share so your audience doesn’t get bored. Try to share a mix of text, images, videos, and infographics. And be sure to post both original and curated content.

Curation is important because it shows that you’re not just self-promoting all the time. It also helps you fill up your social media calendars if you’re struggling to come up with original content.

Just remember to provide credit to the original source when you share someone else’s content.

When you’re sharing content, be sure to use hashtags, @mentions, and geotags. This will help you reach a broader target audience and get more engagement.

If you don’t have time to post daily, you can schedule your content using a tool like Hootsuite. This will help you prepare your posts in advance so that you don’t have to worry about them every day.

You can also share user-generated content or repurpose content from other platforms. Just make sure the content you’re sharing is still relevant and engaging.

3. Respond to Comments and Messages

Another important task to do every day is to respond to comments and messages. This includes both positive and negative feedback.

Responding to positive comments is important and lets your audience know you appreciate their feedback. You should also reply to negative comments in a timely and professional manner. This will show your audience you’re committed to providing excellent customer service.

Use your responses as an opportunity to build relationships with your audience. Be friendly and helpful, and you’ll be sure to win over some fans.

And don’t forget to thank your fans and followers for their support! A simple “thank you” can go a long way.

4. Develop Relationships with Influencers

Finally, you should spend some time every day developing relationships with influencers. You can do this by commenting and liking their posts, sharing their content, and tagging them in your posts.

Try reaching out to influencers directly and introducing yourself. If they’re interested in what you have to say, they may be willing to collaborate with you on a future project.

Influencer marketing is an excellent way to reach a wider audience and get more engagement. And it can also help you build trust with your customers while diversifying your content.

The Bottom Line

By following this daily checklist, you’ll be sure to stay on top of your social media presence and build trust with your audience. Just remember to be consistent, engage with your followers, and monitor your analytics to see what’s working.

If you need help or are uncertain about how to do something, check out our other articles. In addition, we’ve got a ton of great resources to help you with your social media marketing.

 

How to turn Instagram followers into customers!

In the past few years, Instagram has developed into a juggernaut of a marketing platform.

Everyone is on Instagram, from small businesses to conglomerates, and they all are racing to increase their followers, likes, and comments metrics!

According to Facebook statistics, 500 million users log on to Instagram every day and spend an average of 30 minutes on the platform.

Right now there’s a huge opportunity for those who take action.

If you are a business owner with an Instagram page, but somehow struggle to find leads, conversions, and grow on the platform, you’ve made it to the right place.

In this article is going to show you the best methods of conversion and the biggest mistakes you need to watch out for when promoting your business on Instagram.

To start off let’s look at what you NEED to be doing to kickstart the process:

The DO’s of Instagram Conversion

  1. Be active in the community

The key here is to go from building an audience to creating a community of engagers. Remember, Instagram is more than a one-way platform. While audiences want to enjoy your content, what they really need is to be a part of it. Don’t forget that you’re behind the screen and you have the power to control their actions and influence the steps they take on their journey.

To create an active community on Instagram, remember to:

  • Reply to comments
  • Reply to DMs
  • Host giveaways and competitions
  • Encourage follower engagement in your content with call-to-actions and questions
  • Start conversations
  • Post on national days
  1. Switch it up.

Consistency is important, especially if you’re a smaller business looking to gain traction and successfully convert your audience into customers. However, sticking to the same content over and over is going to leave your follower’s losing interest. Nobody wants to scroll past 100 images that add nothing to their life. Instead, audiences want familiarity AND uniqueness. It sounds like a tricky combination to pull off, but it IS possible.

To ensure you’re sticking to a regular positing schedule whilst remembering to switch up you need to:

  • Experiment with different formats: Post stories, reels and both short/long form videos to vary the kind of content you give to your followers. This could even mean going live for your followers (building that active community at the same time). To start off, add in some carousels to your content as this is super simple!
  • Vary the content you use in your posts: Filmed a great ad for your business? Show off behind the scenes. Get creative with emojis and stickers and add new people to the mix. As a local business, reinforcing the idea of community is important, so don’t be afraid to involve others in your content.
  1. Become MORE than just your content

For a local business like yours, a large number of your followers might be those who live within your area or even come into your physical store if you have one. This makes showing who you are behind the brand even more important.

Don’t be afraid to show the real you and connect with the local audiences you have around you.

Get vulnerable and open up. Consumers love reality and you’ll find, we as a society are VERY nosey, so finding out more about the owners or team behind a brand is crucial if you want to maintain audience attention and start building a relationship with them.

To successfully be you, try this:

  • Incorporate pictures of a day at work into your content with the team involved
  • Reply to comments with the name of the team member who replied at the end of it help create that community
  • Use stories to document genuine business life

These 3 tips are sure to take your business from followers on Instagram to traffic on your website.

By keeping it real, switching it up and getting active online, conversion is guaranteed.

Now, it’s time to take a look at the mistakes you don’t want to be falling into:

The DON’T’S of Instagram Conversion

  1. Avoid over-selling

The most crucial part of transforming followers into customers is by making the transition feel seamless for them. Your audience does not want to be bombarded by boring sales pitches, they want value and relatability. And as a local business, this means incorporating ‘filler posts’ your community can engage with OUTSIDE of the sphere of sales, such as:

Weekend/Weekday posts: Use these as a check in with your audience to see how they are and/or update them on what’s going on for the business that day.

Quotes or sayings: You can’t go wrong with a bit of motivation every now and then to help push through the day!

Tips, secrets or how to’s: Always think about adding value. Help your audience learn more and positively change their life.

Doing more than just pushing sales will help you convert without it feeling like your customers have to do any challenging work or be convinced to take action.

2. Posting inconsistent content

While it’s important to switch up the format of your content, don’t end up losing your brand image in the midst of it. Sticking to a general theme, tone and voice is important for your followers to get to know your business more and want to become a follower.

So,

  • Make sure your posts flow well and represents your vision.
  • Stick to brand colors
  • Stick to ONE tone of voice for cohesive purposes

3.Not engaging with your followers

For audiences of businesses, Instagram isn’t just a window shop. It’s a place to interact, learn, chat and so much more. So, why limit yourself by not returning the favour? If you’re a small local business, building a positive reputation and good rapport with your followers will lead to more people visiting your page.

Consumers eat with their eyes and love a place where they feel valued, appreciated, and can get something out of it. So, ENGAGE! Get stuck into the community you’ve created and interact with your followers.

Conclusion

If you're a local business trying to convert your followers into customers, don't sweat it, you've got this!

Creating great content is all about the strategies you use to improve the customer experience even more, and by monitoring your analytics and clarifying your objectives on a daily basis, incorporating these tips into your marketing will be easier than ever!

 

10 Most Common Digital Marketing Mistakes & How to fix them!

We are currently living in the internet age, which means your business needs to evolve along with it. Digital marketing can help you promote your company, brand, and products or services.

There is an audience to be reached online, as well as a reputation to be established. However, there is more effective and less effective ways to approach digital marketing. Check out these common mistakes to ensure you're doing it right!

Bad Performing Website Design

A digital marketing-focused website should include a call to action and a well-optimized landing page. Any promos or discounts should also be prominently displayed. In order to convert visitors into successful leads, you must have an informative and engaging website.

Not Having a Blog

Remember that you are not only marketing your business, but also yourself as a trusted industry leader. Publishing blog content that is valuable, informed, and easily accessible will establish you as a trustworthy voice. Furthermore, each blog post is another indexed page for your site, and more indexed pages mean your site will appear higher in Google search results.

It is not enough to simply create a blog; it should also be interactive. To get responses, submit questions in the comments section. Include guest posts or interviews with researchers or other successful individuals in your field, as well. Use this blog post writing guide to consistently produce the most important and relevant blog posts you can.

Failure to Convert Website Traffic into Customers

Visitors to your website who do not convert into customers are pretty much worthless unless they generate leads for you through word-of-mouth recommendations. The first goal is to get visitors to your site, but the second goal is to convert them into customers. Create a plan for converting online visitors into sales and a referral program that encourages people to recommend your business.

Didn’t Optimize for Mobile Users

Mobile browsing accounts for over half of all web traffic globally. So, if you're optimizing your site, don't forget to optimize it for mobile users as well, so that the load time is as quick as it is on desktop. Make sure the design of your site is also mobile-friendly.

Not utilizing Social Media

You might think you can get away with not using social media. I’m sorry to tell you that you’re wrong! It’s an essential way to turn leads into customers. Spreading your content, reaching your audience, and engaging with users will help you promote your business online. But don’t try to do it all yourself; learn how a social media manager can help.

Providing Lack Luster Customer Service

If a visitor who has never done business with you before decides to become a customer, they are taking a risk. Having good customer service is vital for lowering that risk because 70% of consumers will continue to do business with you if they have a good experience.

Help should be easy to find on your site so that people know they can get it. This could be a Contact Us page, a virtual chat, a helpline, or other options. Just make sure that if someone visits your site, they can easily get help if they need it.

Not Offering Deals

According to a Retail Me Not poll, two-thirds of buyers made an unplanned purchase purely due to a discount. Online discount coupons or limited-time deals are excellent pop-ups for your site, particularly on the landing page or when visitors are about to abandon their cart.

Sleeping on your Competition

It's possible that someone else is doing the same thing you are. Instead of pretending they don't exist, find a way to stand out. Identify what makes your business unique and showcase it on your website and social media channels. You should make it abundantly clear how your business stands apart from the crowd.

Lack of Social Proof

It's a known fact that showcasing your happy customers increases conversions. If you want potential customers to purchase with confidence, use testimonials, case studies, and success stories to demonstrate what your customers are experiencing. This will give potential customers that are on the fence peace of mind and help to avoid any buyer’s remorse.

Not Keeping Track of Your Leads

Keywords, email blasts, referring links, social media, and other traffic sources can all generate online leads. One of those sources may be generating leads that rarely convert into customers, but another may be routinely generating them. This is critical information to have so that you may update your strategy based on the data you know.

The Influence of Digital Marketing

To succeed, your business needs the right marketing tools and strategies. By adjusting your digital marketing approach, concentrating on the right leads, and building an optimized website, you can grow your business to its fullest potential.

 

Email Marketing Vs Sms Marketing – What’s Best For Your Business?

For decades, email has been the preferred method for sending and receiving mass messages and reaching audiences. Text (or SMS) marketing, on the other hand, is a quick, cost-effective way to share promotions and updates with customers. So, which reigns supreme?

SMS or email marketing?

In order to figure out which strategy is right for your business you need to consider factors like: cost, click-through rate (CTR), conversion rate, level of engagement, open rate, and ROI – just to name a few.

In this article, we will breakdown the differences between SMS marketing and email marketing. We'll explain each strategy and demonstrate how they work, their benefits and drawbacks, when to use them, and whether you should hire the services of a digital agency for help

So What Exactly Is Email Marketing?

Email marketing is mass-sending emails to people (leads or customers) on your e-mail list. The people on your list have chosen to be there. You send emails to inform current and prospective customers about new products, services, discounts, and special offers. Consider it a direct method of communicating with your customers in which you have their permission to send them promotional information. Your email list should be one of your most valuable business assets.

The Benefits and Drawbacks of Email Marketing

Every day, approximately 125 billion emails are sent. Email marketing is an important part of any business, and it works best for delivering more detailed information. It also has a much higher ROI than many other marketing channels and is quite versatile. In fact, an email campaign can be used for product updates, subscriptions, and promotions.

Here's why you should use email marketing:

It is reasonably priced – With a $40 profit for for every $1 spent on email marketing it’s still the best ROI in the game for over 2 decades.

Emails have the ability to be personalized to the recipient –Any reputable email marketing expert will tell you that this feature enables you to connect with your audience, thereby increasing the email marketing conversion rate.

The versatility of email is unlike any other marketing tool –You can use emails to provide detailed product information, make brief announcements, send reminders, welcome new customers, announce special offers, follow up with leads, or simply say hello to your target audience.

It plays on user habits and intent – 44% of consumers check their emails at least once per day. People open emails with specific intentions, such as looking for updates, product information, customer service, and so on. This is why email marketing is so important.

Emails are an excellent way to increase traffic to your website – You can increase the number of website site visitors looking for your products or services by using targeted email marketing services. Using targeted traffic increases the ROI of email marketing.

The Cons of Email Marketing

A crowded inbox makes it difficult to capture the attention of your consumer – Every day, we all receive approximately 121 emails. When consumers sort through those emails on a daily basis, it's easy to put everything in the spam folder. In many cases your emails will end up in the same folder as spam.

Emails can be prevented from inboxing – Email servers now have sophisticated filters. If your email appears to be spammy, it may be blocked from reaching your recipient's inbox. Any reputable digital agency can assist you in crafting emails that are more likely to reach your target audience's inbox.

People can easily delete or unsubscribe from emails – People may delete your emails or unsubscribe from your list for any reason like if they see messed up graphics, poorly written headlines, unreadable text, or blocked images or content that isn’t relatable to them

What Exactly Is SMS Marketing?

SMS marketing is the use of text messages to communicate with customers. SMS, like email marketing, is used to inform your audience about promotions, campaigns, updates, news, and more.

Before sending any promotional information, both SMS and email marketing ask for your audience's permission. The CAN-SPAM Act and the Consumer Protection Act are the primary laws that protect consumers from unsolicited SMS (TCPA). These rules and guidelines are followed by all good SMS marketing examples.

SMS and email marketing are both owned channels. This means you can choose who receives your emails or text messages.  It also means you have control over the type of user experience your customers will have.

You can send the SMS marketing examples listed below:

1. Promotional SMS: These are SMS messages that are intended to raise brand awareness, promote products or services, and boost sales.

2. Transactional SMS: These are text messages that contain information that your customers require, such as delivery updates, product specifications, and order information.

SMS Marketing's Benefits and Drawbacks

When comparing SMS marketing to email marketing, SMS has the advantage of capturing the recipient's attention right away. When you receive a text message, your phone alerts you, capturing your full and undivided attention right then and there. This is why the open rate for SMS marketing is higher than the open rate for email marketing.

This sense of urgency created by the alert is both a benefit and a disadvantage for SMS marketing. On the one hand, it may compel your customers to act immediately in response to your promotion. However, if sent at the wrong time, these texts can turn off users, who will either ignore or delete them.

Let's go over the specific benefits and drawbacks of SMS marketing.

Pros and Cons of SMS Marketing

Here are some of the benefits of SMS marketing:

Your customers do not require internet – It's worth noting that 15% of Americans (52 million people) today have little or no internet access. This is a massive market that is beyond the scope of any email campaign.

It has a better response rate -On average, text messages are read in three minutes. That's a response rate of up to 209 percent when compared to social media, email, or even phone calls.

It has a high level of engagement – SMS, like email marketing, is a marketing channel with higher levels of engagement than other lead generation strategies. higher engagement levels suggests a higher SMS open rate.

Here are some of the drawbacks of SMS marketing:

It has a limited amount of content space – You have only 160 characters to work with. D elivering powerful messages that short while still packing a punch requires a pretty big vocabulary.

It's more expensive -The cost of running an SMS campaign is higher than the cost of running an email campaign.

It may erode customer trust – Customers can easily lose trust with businesses that send them unwanted text messages or SMS that are poorly structured. Customers may become irritated if you send text messages at inconvenient or inappropriate times and It may also cause them to opt out.

What Is the Difference Between SMS and Email Marketing?

Which is better: SMS marketing or email marketing? Think about the following:

Insert the table here from the bottom of the article Chris.

One of the first things marketers notice is that the ROI of email marketing is higher than that of SMS marketing. This suggests that the conversion rate for email marketing is also higher.

These are the figures that email marketing companies will provide you with. The lower email marketing open rate, on the other hand, proves the case for SMS marketing. Text messages also have a significantly higher CTR and response rate.

The Answer: Omnichannel Marketing

Omnichannel marketing is the use of multiple marketing channels to increase your bottom line. Your business has unique needs, so balancing SMS and email marketing is recommended for better results. You have a better chance of capturing your audience's attention if you develop a marketing strategy that uses both in tandem.

When should SMS marketing be used?  It should be used to respond to customer questions, solicit feedback, promote one of your products, and collect signups for your programs. Keeping track of its usage allows you to stay within your marketing budget.

Email marketing, on the other hand, is better suited to promoting multiple products due to its lower cost. It can be used for company updates, newsletters, and a variety of marketing emails.

Working With a Seasoned Digital Marketing Agency

Finding the right balance between SMS and email marketing can be difficult, especially if you haven't had much success with either.  If you are looking to improve your SMS and email marketing results, connect with us today. We can help you create a customized omnichannel plan based on your budget and goals. Connect with us to learn more!

SMS Email
Open Rate

 

98 percent 20 percent
CTR

 

29 percent 2.5 percent
Engagement

 

High High
Cost

 

5 to 15 cents per SMS
(usually sent to thousands of recipients)
Monthly costs range from $9 to $1,000 a month
Av. response rate

 

90 seconds 90 minutes
SPAM Received

 

Less than three percent Nearly 85 percent is considered spam
Message length 160 characters As long as you need
ROI

 

$5 for every $1 spent $40 for every $1 spent
Frequency

 

There are currently fewer companies running SMS marketing campaigns Email marketing has been around for decades and the market is saturated

 

 

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