Category Archives for "Digital Marketing"

4 Successful Awareness Campaigns You Can Learn From

Awareness campaigns come in many forms, but the most successful awareness campaigns make people aware without them realizing it's an advertisement.  

These marketing campaigns take the cake when it comes to creating awareness without being overzealous. 

Want to create successful awareness campaigns? Take a note or two about these campaigns and create your own! 

Energy Efficiency Awareness 

This energy awareness campaign “tugs” at your heartstrings and makes you want to pull the plug on all of your electric powered things.  

These penguins make it more personal and show the animals that are truly affected by global warming and electricity pollution. This makes it easy for you to connect and see the result if you don't unplug your lights!

Old Spice Man 

Old Spice created one of the most successful awareness campaigns of all time. The Old Spice Man is known all over the world for his random antics and weird commercials.  

Old Spice refreshed their brand by creating an “outlandish” awareness campaign that raised eyebrows and made people laugh. Although the Old Spice Man does show off products in his commercials, he never directly sells them. 

Cigarette Butts & Litter 

Litter is a big problem, we all know that. Dublin created a litter awareness campaign that describes how much litter is produced by specific kinds of trash.  

Awareness of this issue is shown on two levels: the number of cigarette butts thrown away as litter and also the massive amount of litter that Dublin has.  

National Geographic Cover Contest 

National Geographic developed an awareness campaign by starting a contest for readers to have their photo used as the cover of their magazine.  

This resulted in thousands of photos being sent in to be judged fit for the cover of National Geographic Traveller Magazine. 

Awareness Ideas Are Everywhere! 

Spreading awareness comes in all forms, but you have to decide what works best for your business! Does it make sense to do contest if you only have 15 followers? Probably not. But if you have 200 followers, it might make more sense to do a contest then! 

Does it make sense to create a brand that stands out from the rest and use it to your advantage? Do you need to find a way to make people more aware about the problem they face, even if they don't know it? 

Answer these questions, and you'll find the perfect awareness campaign for your business! 

We are here to help you create awareness and grow your business! Ask us any questions you have or set up a call with us today to get started building awareness around your business. 

10 Best Ways to Build Brand Awareness

Awareness seems like an out of reach goal for most business owners when the bottom line is wearing thin.
 
Building awareness is the first step in getting more customers.
 
Without awareness, you will never find new customers. It's as simple as that.
 
And how do you get customers if you never reach out to them?

Continue reading . . .

The BEST Way to Grab Those Last-Minute Christmas Shoppers with Just a Few Clicks

Have you made your holiday sales goals?
 
You only have a few more days to reach your goals, so why not try and capture those last-minute Christmas shoppers?
 
What if we told you that you could reach those shoppers, land more sales, and reach your holiday sales goal all with a few clicks of your mouse?
 
We're talking about Retargeting!
 
Retargeting is the perfect way to show your audience something they've looked at before, again and again, to keep them interested in your product or service.
 
Whether you're advertising on Facebook, Google, or anywhere else on the Web, you can show your online ads to your audience wherever they go after leaving your page.

How does Retargeting work?

If you're on the Internet, you've heard of cookies before. Cookies are little tags that latch onto your individual internet connection and follow you wherever you go online.
 
You can turn them off and on, but for the most part, people leave them on to keep track of their login information and regularly visited websites.
 
This is perfect for business owners and marketers! We can use these cookies to track our customers wherever they go and show them ads, coupons, and more over and over again to keep them interested in our companies.
 
It might seem a little overzealous, but studies show that it takes an average of 7 “touches” before a person will buy from you.
 
That means you have to connect, communicate with, or get a person to visit your site at least 7 times before they are ready to buy!
 
Retargeting does all this for you, without you having to manually visit every site that your customers have visited.

How Can You Set Up Retargeting?

Ask us how we can set up your retargeting for you through our LeadSCALER system! We've perfected the art of automation and retargeting, and it's here waiting for you.
 
Set up a 20-minute demo here and let us show you how we can transform your business in time to meet your sales quotas by the end of the year.
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