Easy Blog Content Calendar That Takes 30 Minutes or Less

Planning your blog content ahead of time always seems like a chore. 
 
So you've put it off…
 
It's now the end of the month.
 
Your blog content isn't ready for the month ahead.
 
You're scrambling to do research and write content the day before the month begins and still have time to do day to day business.
 
Can you guess what's not getting done this month?
 
From research to organizing topics to deciding how to lay it all out on the calendar, it's a lot of work and time that you don't always have every month.
 
Most business owners don't have enough extra time and energy to give to researching for content. So we decided to come up with a 30 minutes or less process we use to create one month's worth of blog content ideas!

Step 1. Determine the number of articles you want to create. (2 minutes)

Deciding how many blogs you want to write is the easiest way to knock out ideas left and right. As a general rule of thumb, you should have at least one article per week in the month!

Step 2. Search for Industry Related Holidays for the Upcoming Month (8 minutes)

Use Google to find holidays related to your industry for the upcoming month with a simple search. Are you a pet groomer? Try “January pet-related holidays” in the search bar to find holidays that fit your business like National Pet Day or Bring Your Dog to Work Day. Write these holidays on your content calendar for later.
 
Want to skip this step? Use our 2018 Holiday Calendar here.

Step 3. Search for Interesting Industry Related News & Related Blogs/Sites (10 minutes)

Save industry related news articles for later to use as curated content or for a reaction post early in the month. A great tool to use to save articles for later use is Pocket. Save articles and come back to them so you can move forward with your blog content planning. Write down the article titles that will work for this coming month.

Step 4. Determine Your Blog Structure (7 minutes)

Now that you have a few ideas to start off with, decide what kind of blog posts you want to create for the month. You have a lot of choices to choose from such as How To posts, Quote Posts, Inspirational Posts, and more. If you're not sure what blog content you should be creating, use our cheat sheet of 40 blog post ideas here to help you get moving

Step 5. Wrap Up Your Ideas (3 minutes)

Now that you've made a list of ideas and figured out the structure of the upcoming month of blog posts, it's time to wrap everything up. Select the days you want to post your blogs and choose appropriate times for those days. 
 
You have a plan, and it's time to put it into action! Get started writing faster than ever before by following this 5 Step Blog Idea Process. 
 
We want to hear how much time this saves you! Let us know in the comments below.

10 Christmas Promotions That Will Have Your Holiday Elves Busy This Season

Advertising expenses during the Christmas season go way up. You can counter the costs by creating amazing offers that drive traffic to your website or store.
Christmas season is the perfect time of year to step up your marketing game, so we created holiday promotions to show you how easy it is to keep your business booming through the end of the year.

It's time to share with you some of our tried and true holiday promotions that work every time! Continue reading . . .

The Marketing Strategy Every Successful Business Has That You Don’t

Every business should have some form of marketing strategy in place. But our strategy works applies to almost every industry with a few tweaks.
 
At LeadCrossing, we know that every business is different, but their goals are the same: to get more customers, grow their business, and make more money.
 
Through our many years of research and hard work, we've discovered the marketing strategy that will forever change the game for your industry.
 
This marketing strategy takes your ideal customers through the entire buying process in a few simple steps, a little hard work on the front end, with a lot of time to relax after it's all set up.
 
Want to get more leads flowing to your business?
 
Take a peek at our 6 Step Marketing Strategy that we recommend to all our clients starting out with their first real marketing campaign.

Here's how it works:

1. Content

Content is king of everything at the first level of buying, also known as Awareness. To create brand awareness, you have to have information out there that your ideal customers can find that will help them understand who you are, what you do, and why you do it.
 
Content comes in many forms such as blogs, social media graphics, images, video, audio, and more. By creating content, you're setting yourself up for success by showing prospects that you are an expert in your field that can handle their business without being too salesy.

2. Videos

Video is the next step that creates awareness on a much faster level. Videos help bridge the buyer between the first phase of buying, Awareness, to the second stage, Evaluation. Creating video content for ads connects your audience to your business emotionally, making it easier for those watching to share your video far and wide.

3. Online Advertising

Traditional advertising is still around, but online advertising is taking up more and more of the advertising marketing each year. Online advertising allows you to reach your specific customer where they are right now without excess expenses from unqualified leads that will never buy from you.
 
Online ads are a great way to test out the waters before committing to a full-on marketing campaign due to the lesser cost and targeting tools that get you in front of the customers you want.

4. Landing Pages

Your advertisements should always lead to a specific landing page. Creating a particular offer for every click through your ad is the key to hooking your next sale.
 
Be sure to create landing pages that make your audience want to stick around and convert into a sale or take an action, such as downloading a free trial or PDF.

5. Email Marketing & Retargeting

Email marketing and retargeting go hand in hand. You should be building an email list that allows you to send marketing messages to those that have taken action on your site.
 
Retargeting comes in handy when you get a visitor to your site, but they don't take the action you intend them to. You can retarget these people by “following” them around to the different sites they visit via ad placement online. If you want to learn more about retargeting, click here for our free retargeting guide!

6. Automation

If the above seems like a lot of work, this step is where it all pays off. You can automate all of these things after the first time you set it all up. It's as easy as doing the work up front and then kicking your feet back as you watch your computer generate new customers for you.
 
Automation is the key to making this system efficient and worth your time. If you haven't automated your marketing processes, you need to take advantage of the tools and professionals out there that can help grow your business.

Success is Just Six Steps Away…

If you're looking to grow your business and have little to no marketing strategy, this is the strategy for you. It's the best way to streamline your marketing processes and see success in a short period. Tons of successful businesses have used this method to earn millions of dollars. If you're a business owner, you know how important it is to be above the bottom line every month.
 
Get in touch with us today if you have any questions about this 6 Step Marketing Strategy. All six steps are addressed throughout December so you can learn more about what you need to get everything ready for the new year!
 
Let us know if we can help you in any way as we move through the next few weeks of free marketing tips and tricks and downloads!

Check out our 12 Days of Christmas Giveaway Schedule HERE:

Why Deals Make It Too Easy to Land Loyal Clients

When was the last time you bought something because it was so cheap? 

Everyone knows how dangerous the $1 section at Target can be for themselves or their significant others. 

Good deals are hard to come by, but any deal (or the illusion of a deal) is better than no deal at all. 

If your business isn't running offers or deals on a regular basis, you're probably having a hard time getting new clients consistently. 

Continue reading . . .

4 Holiday Marketing Ideas for Physical Therapists

Physical therapists may have a hard time dealing with everyday marketing campaigns, but the holiday season makes creating marketing offers and promotions much easier!  

Unlike most times of the year, the holidays are the perfect time to offer something happy and light that also gives your clinic a little extra cheer. 

We've come up with some creative ways to market your physical therapy clinic that won't break the bank and will bring more patients to your door.  

Continue reading . . .