It’s My Birthday, So I’m Giving You A Gift

It’s my birthday so I’m giving you a gift!🎉🎂🎁

Now through the end of October, when you launch a new campaign with us, we’re offering 52% off our normal pricing for the first three months of your campaign.

If you’re interested, send me a message or contact us through our website for more details. Let us help you turn clicks into customers.

https://www.youtube.com/embed/H4BD9p9MIuQ

Using Social Media For Your Restaurant

Social media plays a major role in restaurant promotion these days, but how do you do it right? I caught up with Karli Isiyel (http://www.karlidesigns.com). Karli spent several years working for Kerbey Lane Cafe, overseeing their marketing. In this video she shares some valuable information on how restaurants can improve their social media, their photography, and using social media to get more customers.

https://www.youtube.com/embed/5suEEVUkaEU

Using Social Media For Your Restaurant

Social media plays a major role in restaurant promotion these days, but how do you do it right? I caught up with Karli Isiyel (http://www.karlidesigns.com). Karli spent several years working for Kerbey Lane Cafe, overseeing their marketing. In this video she shares some valuable information on how restaurants can improve their social media, their photography, and using social media to get more customers.

https://www.youtube.com/embed/rRNf1vrdrUY

Who’s Seeing Your Ads

I went out to get my mail and I thought what a great example of missed targeting

https://www.youtube.com/embed/hfD8aLwwd8w

The Problem Most People Have When They Advertise

There's one problem that will derail your campaign and keep you from turning a positive ROI and it's this. If you run an ad in a magazine for example, the rep will tell you “Our distribution is 50,000” or whatever their number is. So you think wow if I can get 1% of that, I'm going to have 500 customers – this is awesome!

The problem is that out of that 50,000, there may only be 5,000 that are actually in your service area or willing to come to you. Out of that 5,000, there may only be 1,000 that are viable customers. Now that 1% isn't looking so good.

Think about what I just said above. Out of the 50,000 people, if only 1,000 are actual potential customers, that means you spent 98% of your budget, talking to people that aren't going to do business with you.

If you want to drive business, you need to target the right people. The better you target (and do all the other things above right), the more likely you'll be to have success with your ads.

https://www.youtube.com/embed/FqTLdti8_N4

Traditional Advertising Vs Facebook & Digital Advertising Through Our Program ChannelCAST

One question I hear occasionally from business owners is “how many people are going to see my ad?” My typical response is it doesn’t matter because we’re going to know a whole lot more than the number of people that see your ad. The question you should ask me or anyone else selling you advertising is “how many customers will spend money with me over the next month?” That’s a question that traditional advertising programs aren’t going to like. 🙂

I realized something though, most business owners don’t even realize what their missing by not doing digital advertising. Or even if they are doing digital, they’re probably doing it wrong.

From my experience, most business owners don’t understand the opportunity so I made this quick video to show how we turn clicks into customers and track the revenue while we’re at it so you can see a positive return on investment.

https://www.youtube.com/embed/qGfidtcEGXc

Are Super Bowl Ads Going Away? (Why Trends Are Saying Yes!)

Football has become America's favorite past-time. (Sorry baseball.) 

The Super Bowl is the Mecca of all sports games and is often the same for advertising agencies. 

It's a big time of year for some of the world's largest companies! 

But trends are saying that TV advertising is sharply decreasing. 

Uh oh. 

No more funny commercials? No more competing for the lime light? 

What does that mean for advertising? 

Well, if you haven't already guessed already, it's online advertising. 

Trends That Will Make You Cancel Your Cable Service 

“Yikes. You still have cable?” 

Your heart stings a little bit as your friend at dinner throws a dagger into your ego. 

Cable is becoming a thing of the past. Streaming is the future. 

Streaming is all done online, which makes it fast, user-friendly, and easy. 

More companies than ever are shifting their ad spend to online advertising because that's where the eyes are going–online. 

According to Mary Meeker and her infamous Internet reports, 2017 is the year that internet advertising reaches over $200 billion, making it the first time for online advertising to win over TV ads.  

On Facebook and Google alone, online advertising spend is growing around 62% and 20%. These two platforms (Facebook & Google) on their own made up 85% of online advertising revenue. 

But why the sudden shift in online ads? 

Reasons Why Ads Are for the Internet 

Avoiding the Annoying 

Advertising has always been an annoyance to most. But the internet makes advertising seem like less of a bother. 

Instead of a man yelling at you about the newest sponge, you watch a funny 15-second video of how the sponge cleaned up a mess created by someone's crazy dog.  

Advertising comes in spurts, but it's often more entertaining online or helpful online where people are searching for answers. 

Hide This Ad 

Online advertisements are easily hidden by those who do not find the ad helpful, useful, or entertaining. This gets reported back to the advertiser to help them find a better, more targeted audience. 

Right on the Money 

Online advertising is cheaper and more targeted than your regular TV ad. TV advertising is more expensive because of the vast number of people watching your ad at any given minute.  

Often the majority of the people watching a television ad are not interested in your business. This means you're wasting time and money on creating an ad that only pulls in a few leads.  

Online advertising makes it easy to find the data you need to define your target markets. You can do so quickly on most online advertising platforms like Facebook and Google. This allows you to spend your money on the exact prospects you're wanting to pick up the phone.  

Instead of throwing an ad out into oblivion and hoping you get a few leads, online advertising sends your ads directly to the consumer who has the most interest (if targeted correctly). 

Are You Ready to Say Goodbye to TV Ads? 

If you're ready to focus your advertising on customers that matter, it's time to throw out the remote control. Pick up your laptop and get started creating online ads to drive more business to your door for a reasonable price.  

Maybe this year you should stream the Super Bowl and see the difference for yourself! Don't waste your time and money on television ads that are falling behind. Ask us how we can help you get started online with ads that work! 

How to Get Your Customer to Buy Today

You've made it through Awareness. That's something to be proud of! But the next step is a big one, and it can be hard to get your prospects to the next step: Evaluation. 

Evaluation is the period that a potential buyer takes to evaluate your company. How often do you just pick the first doctor from the top of the list? 

Probably not very often. You do your due diligence and look into their background before you schedule an appointment. 

The same thing happens in other businesses, whether it be product or service oriented, so you have to be aware of Evaluation before it happens so you can make the best impression. 

How does all of this work? Let's look at this simple chart to move you through what your next steps should be.  

It's a pretty simple process, but businesses don't always realize that consumers shop and consider companies like they do on a daily basis. We have to think about our own methods when making a purchase or trying out a new business to understand what our clients want and need. 

Prospect Engages With Your Awareness Campaign
If someone takes an interest in your business through your awareness ads, it's time to retarget those people and show them more of what they want to see: value, information, or inspiration.  

Anyone who engages in your awareness campaign is worth tracking to ensure you're reaching out to the right demographic.  

Use a retargeting tool like Facebook's Pixel to track where your site and ad visitors are going. Then use that information to show those same individuals more ads from your business such as customer testimonials and explainer videos that tell them more information about what you sell (and why it matters to them!).  

Prospect Does Not Engage With Your Awareness Campaign 

If someone who has viewed your ad but not taken an action, such as clicking through to your site or downloaded your freebie, they are now part of your cold traffic.  

This doesn't always mean they aren't interested. They just might not have the ability to buy right now or are thinking that your business isn't entirely relevant to them currently. Both of these situations can change. If you're spreading awareness correctly, they might decide later that they're ready to buy and your business will be the first one that comes to mind! 

Evaluation: The Step Before Conversion 

Evaluation is the perfect time to share why your company is the best in the business! In the Awareness period, you focus on building brand awareness based on your values, products, and services. After your audience has engaged with your awareness campaign, it's time to move them down the funnel to get them to evaluate your business and prepare them for conversion! 

Without evaluation content at the ready, you would see a lot less traffic to your site or store because people would just pick the person at the top of the list. In today's world, search engine rankings are very competitive, and it would be tough to top a big chain store in search.  

That's why online advertising isn't all based on ranking! In evaluation, you can make a prospect stop dead in their tracks looking at a competitor and bounce over to your site after they saw a fantastic video ad on Facebook. 

Don't Let the Process Slow You Down 

You might be thinking you don’t have time for this process, but we're telling you it works. We use it in our own business and have seen tremendous success with it.  

If you don't have time, we're here to help! Ask us how we can help your business move your customers forward instead of backward through digital marketing. Fill out a contact form below, and we'll get back to you.