The BEST Way to Grab Those Last-Minute Christmas Shoppers with Just a Few Clicks

Have you made your holiday sales goals?
 
You only have a few more days to reach your goals, so why not try and capture those last-minute Christmas shoppers?
 
What if we told you that you could reach those shoppers, land more sales, and reach your holiday sales goal all with a few clicks of your mouse?
 
We're talking about Retargeting!
 
Retargeting is the perfect way to show your audience something they've looked at before, again and again, to keep them interested in your product or service.
 
Whether you're advertising on Facebook, Google, or anywhere else on the Web, you can show your online ads to your audience wherever they go after leaving your page.

How does Retargeting work?

If you're on the Internet, you've heard of cookies before. Cookies are little tags that latch onto your individual internet connection and follow you wherever you go online.
 
You can turn them off and on, but for the most part, people leave them on to keep track of their login information and regularly visited websites.
 
This is perfect for business owners and marketers! We can use these cookies to track our customers wherever they go and show them ads, coupons, and more over and over again to keep them interested in our companies.
 
It might seem a little overzealous, but studies show that it takes an average of 7 “touches” before a person will buy from you.
 
That means you have to connect, communicate with, or get a person to visit your site at least 7 times before they are ready to buy!
 
Retargeting does all this for you, without you having to manually visit every site that your customers have visited.

How Can You Set Up Retargeting?

Ask us how we can set up your retargeting for you through our LeadSCALER system! We've perfected the art of automation and retargeting, and it's here waiting for you.
 
Set up a 20-minute demo here and let us show you how we can transform your business in time to meet your sales quotas by the end of the year.

Content Tools Every Business Owner Should Use to Save Time (And Money!)

You spent all 2017 creating content, why should you have to spend even more time creating new content for the new year?
 
Every business owner, no matter how big or small, is looking to find ways to save time and money. 
 
Using tools to help repurpose or create content is the best way to avoid spending more hours behind your laptop, and gain more time for your day to day business.
 
We use these content tools to streamline our content creation and repurposing to get back to doing more important things that need our attention every day!

Content Tools

  1. Grammarly: Tired of grammar mistakes and extra commas? Use Grammarly to help create the perfect written content every time!
  2. Hubspot's Blog Title Generator: Want to reuse an article, but can't figure out the perfect title? Use this blog title generator to refresh your headlines. Then repost for more shares, likes, and comments.
  3. CoSchedule: Using a social media content scheduler is a great way to recycle old content. The social media scheduler we use is CoSchedule! This calendar allows you to “requeue” your old content to fill in the gaps on days you don't have a lot of content planned. It's as easy as turning it on and letting the software fill in according to your schedule!

Video & Photography Tools

  1. iMovie: Not sure how to use fancy video editing software? No problem. iMovie makes it easy to edit your videos for beginners without looking like a real novice.
  2. PIXLR: PIXLR is a great free software that is a simpler version of Photoshop. It gives you all the options you need to make your pictures perfect without having to buy another photography editing software.
  3. VSCO: VSCO is a great tool to use to edit your photos on your mobile device. They have plenty of free filters, and it's easy to download your photos straight to your social media accounts.

Graphics Tools

  1. Canva: This online graphic design tool gives you a chance to become a graphic designer. With its easy editing tools and pre-made templates, you can create amazing graphics with a few simple clicks!
  2. Unsplash: Want great quality stock photos without paying a fee? Unsplash brings great photographers to you for free! Search for all the photos you need. You'll find professional photographs waiting for you to download.
  3. Piktochart: Did you spend a lot of time researching for your business? Use the statistics you found from 2017 and create an infographics with ease. Don't worry about figuring out the layout! Piktochart has plenty of templates to choose from. Input your information and watch your infographic come together!
Reusing content isn't a sin! Be sure to use your content over and over until it's not relevant or your audience starts hiding your posts. 
 
Good content draws in engagement and gives value to your viewers. Focus on reusing the 2017 content that drove traffic and you'll be able to reuse content and spend less time creating new stuff for 2018!

40 Blog Post Ideas for Your Company Blog

Creating blog content is one of the best ways to reach your customer from the very first time they visit your site.  

But what happens when you run out of blog post ideas, or even worse out of time to write because you spent so much time thinking of what to write about? 

Uh oh. 

Well, good news! We're here to save the day with our 40 Blog Post Ideas that will keep your creative juices flowing, and better yet, make your content creation processes more efficient. 

Here's our list of 40 Blog Post Ideas to help you keep on, keeping on with your blog content. 

Helpful & Resourceful Blog Ideas

1. How To  

Create a blog all about how to do something. Include graphics, pictures, video, or audio to make your blog even better and get more engagement from your reader. 

2. List It All 

List posts rock! Not only are they easy, but they are one of the top blog post structures to use. Curate a list of your favorite books, free tools, or anything else that your industry or prospects will find helpful! 

3. Frequently Asked Questions 

Answer your most commonly asked questions in a blog to help your top-level prospects learn more about your business, product, or service.  

Feel free to answer questions that you see being asked through search engines, too! 

4. Should Ask Questions 

Don't forget to answer the questions that your customers should be asking, but maybe don't think to ask before they try or buy.  

5. Show Off a Case Study 

Did your company just find out something majorly cool? Post about it on your blog. Use data and analysis to show your readers exactly what you did and how awesome it is.  

6. Create a Guide 

Have you nailed a specific process or skill down to a tee? Write an ultimate guide for your readers to see your expertise and help them learn at the same time. 

7. State the Stats 

Curate a list of statistics that your audience will find interesting or helpful. Use these statistics to emphasize your business and why it matters. 

8. Start a Series 

Series posts are great because they give you an opportunity to expand on one subject over a more extended period. You can link these articles together each week after they publish to create a timeline of blogs your audience can read back to back. 

9. Define & Educate 

Industry lingo and jargon can be one of the hardest things to overcome, especially if you are in a very technical market. Use your blog post to highlight difficult topics or vocabulary to help your audience better understand what you mean. 

Curation Blog Post Ideas 

10. Profile an Influencer 

Have a favorite person or company in your industry that would make for a great highlight? Write about them on your blog! Be sure to notify them after you post your blog, so they have the opportunity to take a look and possibly share it with their followers! 

11. Interview or Crowdsource Industry Topics 

Just like a profile post, you can choose more than one person to profile about their own business or even about industry related topics. This is a great way to aggregate your industry's finest ideas at one time! 

Use audio recording to make these interviews simple and easy for your interviewees! 

12. Quote List 

Everyone loves a good quote that inspires them throughout the week. Collect relevant quotes to your business, industry, or topic to draw readers in emotionally. 

13. Best of the Week 

Pick one of your favorite tools, books, or resources you loved this week and write about it! Link out to the site or store that your readers can find it. 

14. List Industry Influencers to Follow 

Curate a list of your favorite industry influencers and link out to their social accounts and websites. Be sure to write a quick sentence or two about the individual to give your readers an idea of who they are following! 

Entertaining Blog Post Ideas 

15. Draw a Cartoon 

Cartoons have been around for decades, and they always entertain. Create a cartoon post every week or month to keep your readers coming back for more consistently. 

16. Tell a Story 

Have a funny story about your business or lessons learned from this week at work? Write an entertaining story about your experiences that will keep your readers on their toes. 

17. Curate Memes 

Memes are all the rage! Create a meme or curate a set of memes you see on the internet that is relevant to your customers' problems or your industry. This will get a laugh every time. 

Time or Event-Based Blog Posts 

18. Share News 

Write about a local event or big industry news right after it happens to stay relevant. 

19. Review a Trend 

Review a trending product or service when it's popular or right after it debuts. 

20. Create a Survey 

Create a survey based on a recent event or trending topic. You can use the results you get from your survey to do a case study or other form of blog post, too! 

21. Talk About the Issues 

Is your industry facing a real problem? Address the issue in a blog post when the issue arises to see the most engagement. 

Inspirational & Emotional Blog Posts 

22. Celebrate the Holiday 

Don't go into hibernation just because the holidays are coming! Create blog content around the holiday theme! 

23. Be Inspirational 

Use information or stories to inspire your readers to take action. Inspirational posts can come in the form of quotes, interviews, and stories. 

24. Let Your Guard Down 

Showing off your vulnerability can be a great way to meet your readers on their emotional level. Give your audience a more in-depth look at your personal experience with your work, employees, or industry to give your audience something to relate to. 

25. Behind the Scenes 

Show your readers exactly what you do behind the scenes at work. By letting your audience see what you do behind closed doors, they can have a better appreciation for your business.

26. Rant About It 

Show your passion and anger for a relevant topic in your industry. By letting your guard down and showing your true feelings, your audience can understand your business and ideas a little bit better. 

Promotional Blog Posts 

27. Showcase Your Latest Project 

If you just finished a project or created a new product or service, show off what's new on your blog! 

28. Compare Your Product 

Is there another product or service like yours on the market? Compare your product to your competition's and let your readers do the math. 

29. Company Update  

Let your customers and prospects know what's new in your company. Give them an update anytime you buy, merge, or acquire a new company, product, or service. Did you hire a new employee? Highlight them, too! 

30. Product or Service Tips 

Are there any particular tricks your customers should know about your product or service? Let them know with a blog post just about tips on how to use your products and services. 

31. Best Of Your Content Post 

If you've been running your blog for a while, it's time to gather up the best of your content and show off a little bit! Share your most successful pieces of content on the blog. 

Statement Blog Ideas

32. Ask Yourself What If 

Play Devil's Advocate by writing about a “what if” situation that leaves the reader wanting more or that inspires a debate in your industry. 

33. Start a Debate 

Debating a relevant topic can be a great way to make a statement. You can present one side or both sides of the argument! 

34. Show Your Reaction 

Use your blog to react to content that was created by another individual. Whether it be another blog post, tweets, a book, or a presentation, you can give your reaction or review of their content. 

35. Make a Prediction 

Predict the next upcoming trend in your industry. Use an approach that will keep your audience entertained and make them think outside the box. 

Engaging Blog Posts 

36. Answer Industry Questions 

Answer relevant industry questions that you find online or through social media. Curate those questions, answer them, and then put it all together into one post! 

37. Have Your Audience Answer  

Ask your audience a question and have them answer the question in the comments.  

38. Challenge Your Audience 

Challenging your audience to a goal or competition is a great way to get more engagement on your blog. 

39. Giveaway Freebies 

Introduce your audience to your most recent giveaway or another giveaway that they can enter that is relevant to your business. 

40. Start a Contest 

Create a contest that your followers can enter! Be sure to update everyone at the end of the contest with the winning results. 

Leave the Blog Stress Behind! 

You have all you need to keep your blog busy and going! Creating content is the first step to acquiring new customers, and a blog is a perfect way to start if you haven't already. 

If you feel like you don't have the time to create content, ask us how we can help you here at LeadCrossing. Content can be time-consuming, but it's well worth it for the returns you get.  

We're here to help and want to see you succeed. Leave a comment below with some of your most successful blog post ideas!