Why Retargeting Will Help You Build Better Ad Campaigns

If you market your business, there's a good chance that you have a digital marketing strategy to bring in potential customers to your website and generate new leads. Obviously, your site is a powerful way to provide info to consumers and generate new business — but, did you realize that you may be spending too much time and attention trying to use digital marketing to bring in new leads to your site and not enough nurturing the people that have already visited it? Instead of focusing your marketing efforts on generating new leads, it can help to try retargeting — appealing to customers who have visited your site before but have not converted.

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How To Get More Leads From Your Website Today

A few weeks ago, I talked to a business owner that was at his wit’s end. He’d spent thousands of dollars building out a new website (that was delayed 6 months from the original due date). He had new pictures taken for the site. He setup a new hosting account. He created a Facebook page. He added the website URL to their business cards.

So what’s the problem?

He had very little traffic to his website and to make it worse, he was only converting 1-2% of the traffic to leads.

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3 Common Marketing Mistakes (And How Fixing Them Will Add Money To Your Bottom Line)

Most small to medium-sized companies try and tackle marketing on their own. By that I mean, they appoint someone in the office to handle the “marketing stuff” and then they go back to the daily work of their business. In this post, I’m going to show you three of the most common mistakes we see companies make when it comes to marketing and what you can do today to fix them.

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One Shocking Mistake That’s Killing Your Online Advertising

There is a problem with nearly every company’s online advertising, and I’m going to show it to you and give you the secret weapon to fix it in your campaigns.

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