The Business Offer Relationship

Most business owners don't use offers to incentivize customers. That's why most businesses miss out on new customers. Think about it this way. Let's say there are two restaurants side by side. The first restaurant has a mostly empty parking lot, you've never heard of it and you aren't 100% sure what they serve. The second restaurant has a ful parking lot, you've heard people talk about how great their food is, and you just received a free appetizer coupon on your phone. Which one are you likely to choose? The second one of course. Since you don't know the first restaurant at all, it takes a BIG effort on the part of management to get new people to show up. This is true in every business. Whether you run a restaurant or sell insurance. Your flow of business will be directly determined by how well you are known and the offers you use to attract business.

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Now through the end of October, when you launch a new campaign with us, we’re offering 52% off our normal pricing for the first three months of your campaign.

If you’re interested, send me a message or contact us through our website for more details. Let us help you turn clicks into customers.

Using Social Media For Your Restaurant

Social media plays a major role in restaurant promotion these days, but how do you do it right? I caught up with Karli Isiyel (http://www.karlidesigns.com). Karli spent several years working for Kerbey Lane Cafe, overseeing their marketing. In this video she shares some valuable information on how restaurants can improve their social media, their photography, and using social media to get more customers.

https://youtube.com/watch?v=5suEEVUkaEU

Using Social Media For Your Restaurant

Social media plays a major role in restaurant promotion these days, but how do you do it right? I caught up with Karli Isiyel (http://www.karlidesigns.com). Karli spent several years working for Kerbey Lane Cafe, overseeing their marketing. In this video she shares some valuable information on how restaurants can improve their social media, their photography, and using social media to get more customers.

https://youtube.com/watch?v=rRNf1vrdrUY

The Problem Most People Have When They Advertise

There's one problem that will derail your campaign and keep you from turning a positive ROI and it's this. If you run an ad in a magazine for example, the rep will tell you “Our distribution is 50,000” or whatever their number is. So you think wow if I can get 1% of that, I'm going to have 500 customers – this is awesome!

The problem is that out of that 50,000, there may only be 5,000 that are actually in your service area or willing to come to you. Out of that 5,000, there may only be 1,000 that are viable customers. Now that 1% isn't looking so good.

Think about what I just said above. Out of the 50,000 people, if only 1,000 are actual potential customers, that means you spent 98% of your budget, talking to people that aren't going to do business with you.

If you want to drive business, you need to target the right people. The better you target (and do all the other things above right), the more likely you'll be to have success with your ads.

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